Case Report for Westjet\

Westjet Case Report
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Abstract
The advent of information technology has brought with it a number of benefits, especially in the business environment. Marketing and advertisements can be made through the various social media platforms, in such a way that businesses can over broad markets via these platforms. Most companies have realized this need, and have employed and committed quite a substantial amount of their resources into the utilization and exploitation of the benefits of technology. Much of the resources needed in such an endeavour usually entail financial aspects. The case study on West Jet provides an open perspective on the distinct dynamics of the corporate word. They provide one with the much needed analytical skills that can help in a managerial setting, to come up with strategies that can be very helpful. Multiple social media accounts have enabled Westjet to improve customer relations through timely customer service and brand engagement. Understanding how the company works and utilizes the power of social media can help understand the financial aspects required therein.
Keywords: Socia Media, Technological Advancements, Marketing.
Introduction
Social media platforms play an important role in the marketing of products and services. Through it, business can easily and quickly access millions of potential clients online, without the additional input of so much efforts of resources, which can easily and quickly train their coffers. With massive technological advancements taking place every day, companies must use multiple social media platforms to satisfy customers. However, the adoption of several social media platforms depends on the available financial resources and its alignment to the company’s short-term and long-term goals. Westjet, a low-cost airline, is at a crossroad on whether to integrate Snapchat or Pinterest on its social media portfolio. Therefore, this paper aims to describe Westjet’s social media efforts evolution and determine the best option between Pinterest and Snapchat depending on the company’s budget allowance of $0 CAD.
Evolution of Westjet’s social media effort and its impact as a corporate voice and customer relations platform
The company s among the very best in the corporate world, when it comes to the utilization of social media in both its internal as well as external management. Westjet’s social media efforts have evolved from only running a single social media account (twitter) in 2008 to multiple accounts (Twitter, Facebook, Instagram, YouTube, WJ Blog, LinkedIn, and Periscope) in 2015. These social media accounts are not just viewed as communication channels, but as tools that enable WestJet to compete effectively in the airline industry. Multiple social media accounts have enabled Westjet to improve customer relations through timely customer service and brand engagement. For instance, Sabre, the company’s IT system had issues that forced customers to wait for long hours before speaking to a Westjetter. However, social media has minimized the response time by addressing questions, issues, and commends in real-time. It has also helped ease the working relationship between the various membe...