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Essay Available:
Pages:
9 pages/β‰ˆ2475 words
Sources:
1 Source
Style:
APA
Subject:
Business & Marketing
Type:
Essay
Language:
English (U.S.)
Document:
MS Word
Date:
Total cost:
$ 38.88
Topic:

Business Plan for an Organic Farm

Essay Instructions:

Your proposal for the organic food business you would start; About the amount of interest in “going organic and natural” in America's eating habits. Your final plan must address the following: Who is your target market? What are its demographics? What lines of foods will you carry? It should be focused to your market with a small number of grocery items, each with its ability to sustain your customers' allegiance. Your final plan should include a proforma income statement showing estimated revenues and operating expenses, taxes, legal fees, marketing and advertising costs, etc. Also consider becoming a “locavore” food seller, meaning selling meats, produce, etc., from a radius of not more than, say, 50 miles. This is becoming important to millennials.
Your final business plan should have the following financial (simplified) statements (based on your reasonable assumptions of revenues and expenses): a cash-flow statement for at least six months; and a proforma (estimated) income statement for six months showing revenues and expenses and profitability (or losses).
IMPORTANT: Your business plan should emphasize a marketing strategy showing: demographics of your potential customers; an overview of the consumer trends affecting your business; a brief assessment of your competition (showing what the market wants, what the market gets, and what YOUR BUSINESS can provide). With this you are revealing your "sustainable competitive advantage." Your business plan should be about 75% in the marketing area and 25% in the financial projections area.
Example from Professor:
To give you some idea of what I look for in your Business Plan, below is my reaction to one student's business plan:
Marco: Received and reviewed your business plan for your restaurant in NYC. Your plan describes well your philosophy of providing "the depth of PR cooking." Good demographics shown in your plan with an eye toward growing revenues based on demographic expectations. Expecting full occupancy in your restaurant might not be realistic; 70 - 75% is more in line with reality. Your sales projections of $1.2 million could be high. It's also unusual to show a net income during the first few years of operations. I don't see any payroll taxes in your income statement; some good restaurants have moved toward paying the wait staff high wages (with tips being discouraged) in order to reduce turnover, which creates better service to customers, and true labor costs are therefore reduced. Even so, you'll have certain employees who will be paid wages which require payroll taxes on your part. Your plan is nicely presented with most aspects of a model business plan within. Grade on plan, 94/100.

Essay Sample Content Preview:

Business Plan
Student’s Name
Institution
Date
Business Plan for an Organic Farm
A research conducted by Organic Trade Organization shows that the Americans are currently buying more organic food and household products than ever before. Statistics show that in 2016, the sale of organic food products and goods had increased by 8%, hitting $47 billion( Walker, O, & Ruekert ,. 2007). The total food sales in America are boosted by organic foods. People have chosen to go organic due to several reasons with the main reason being the avoidance of pesticides and chemicals or any hazardous thing that isn’t found in organics. (Walker, O, & Ruekert,. 2007).
Another reason is how organic foods are beneficial to the environment since they help protect the ozone layer. Fresh fruits, vegetables, meat and poultry products have been the most demanded organic products(Walker, O, & Ruekert ,. 2007). Although organic farming is faced with various challenges like the time needed for these products to grow, the number of farmers and the amount of land required, most people have ventured into it since the potential benefits in terms of profit are noticeable.
Executive summary
The organic farm will be a one acre farm that will be acquired by hiring. It will mainly focus on growing fresh fruits and vegetables. It will be based on the principle of conserving the environment and natural resources, hiring, growing and eating of local products. It will be created so as to meet the needs of the local community by doing retail sales and the expanding market. Its target will be individuals who are conscious of what they eat and feed their children. Since at first it can’t meet all the demands of the consumer market, it will collaborate with certified organic producers to bridge the gap. The development of e-commerce will enable the farm to reach a wider range of market in America with deliveries being done through third party agents until the enterprise is capable of doing deliveries. The purpose of the business plan is to provide guidance on the long and near term goals. It will be a tool that will gauge on how the farm will be doing in the future as compared the set targets so as to keep it on track. The business plan will also help lenders to understand the need for financing since it explains the use of funds and also facilitate debt repayment.
Mission
The mission of the business will be to be a major supplier of the freshest horticultural products in America and the larger market so as to be able to satisfy the needs of the customers and achieve excellent customer satisfaction.
Vision
To be the leading farm in terms of quality horticultural products both locally and globally.
Business objectives
To produce the most fresh indigenous organic products both locally and globally.
To develop the most effective farming strategy so as to increase production and meet the demands of organic horticultural products both locally and globally.
To understand the needs of organic products consumers and be able to meet them.
Business name
The name of the proposed business will be “Going natural” organic farm.
The industry
Organic food production is one of the fastest g...
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