Business & Marketing Essay: Team case study: Market Global

Team Case Study: Market Global
Name:
Institution:
Problem Identification
Market Global (MG) is a private-owned conglomerate that is situated in Atlanta and was established in 1939 as a family business. Today MG is regarded as one of the largest family businesses in the world and has branches across thirty-nine countries and has employed approximately 140,000 workers. Besides, the company’s revenues are worth over $90 billion. The company has a plant in Jakarta, Indonesia where opposition forces have invaded the capital. The conflicts have left people killed, and thousands of buildings have been destroyed. According to the United Nations, the situation in the country has become catastrophic, and there are no signs that the problem will get better.
The company’s executives are worried about the situation in Indonesia since it has affected the operation of the company’s branch at Jakarta, and this has affected the production of palm oil. Ray, the head of the company’s plant at Kuala Lumpur in Malaysia, has suggested that increasing production at 50% in this facility would help in solving the current problems. The CEO’s son Gregory Frieze has demanded Ray and Fitri to find a solution within twenty-four hours; otherwise, the company will be forced to close down.
Case Analysis
It is important to perform a PESTEL analysis for the company.
Political:
With the prevailing political upheaval in the nation, it is having very serious implications for the business. Political stability helps in ensuring that there is a conducive and peaceful environment for the smooth running of the business. Employees will need a stable political environment to operate in. The same applies to the clientele too, who will have a tough time considering the military put in place by the president.
Economic:
With the violence going on in the country, there is bound to be a huge economic hit on the people as well as the country. Unemployment will rise due to people having to lock themselves in their houses. There will be no cash flow and hence, there might be little for the clients to spend. This will also impact the business greatly.
Social:
When it comes to social unrest, the biggest players are usually the youths. Similarly, when it comes to business, the biggest players are usually the youths due to their numbers. In the current situation, it seems like they are the ones who are wreaking havoc, being killed and forcing others to lock themselves in. This therefore, affects the marketing strategy of the business since the main channel is distorted by the ongoing events in the country.
Technological:
Technology plays a key role for any business. However, in such a situation, the company can pride itself in having a running production plant, which is quite okay and operating well. On the other hand, the fact that they can communicate through their mobile phones simplifies things, since travelling might be quite dangerous. They need to work with the technological appliances at their disposal to the fullest.
Environmental:
While there is a serious impact of human activities on the environment which has resulted to climate change and global warming, Marketing Global has continued enjoying a consta...