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Essay Available:
Pages:
1 page/β‰ˆ275 words
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1 Source
Style:
APA
Subject:
Business & Marketing
Type:
Essay
Language:
English (U.S.)
Document:
MS Word
Date:
Total cost:
$ 4.32
Topic:

Business Intelligence (BI) and Business Analytics (BA) Success Stories

Essay Instructions:

Go to the micro strategy website with the link given below,
https://www(dot)microstrategy(dot)com/en/solutions/customer-stories
There are 'Success Stories' highlighted on the site (need to click on 'See all stories' and look for BI success stories). Select any three of the success stories and read them carefully. Please describe how BI and BA have impacted those companies for at least 3 success stories of your choice. Be as succinct as possible.

Essay Sample Content Preview:

BI and BA success stories
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Business intelligence (BI) and business analytics (BA) have significantly impacted Pfizer, Disney and ServiceNow. Pfizer, one of the world's largest pharmaceutical companies, has solved two major problems within its operations: speed and consistency. The company's global BI director, Priya, cites their partnership with Microstrategy as instrumental in the success of their Super-inform the Rep program. This program has enabled Pfizer to develop a comprehensive database that allows Pfizer to work and report on a personalized level while maintaining a consistent set of metrics and key performance indicators (KPIs). Consequently, Pfizer has streamlined its operations and made more informed business decisions, ultimately improving productivity and profitability.
Moreover, Disney has leveraged the power of BI and BA to noteworthy effect across its media stations. With a best-in-class digital team, the company has harnessed real-time data feeds to augment its local news de...
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