Organization Business Profile: The Coca-Cola Company

The Coca-Cola Company
Sharamane Jackson
DeVry University
The Coca-Cola Company
This paper will deliberate on the Coca-Cola Company, which is an international organization with its headquarters in a campus in Atlanta Georgia.
History and ownership
The company can trace its origins back to 1886. A pharmacist named Dr. John S. Pemberton who out of curiosity decided to invent a distinctive tasting drink started it. He created flavored syrup and then mixed it with carbonated water resulting in the creation of the Coca-Cola drink. His assistant who was also his bookkeeper came up with the name ‘Coca-Cola’ and designed the unique logo that the company uses up to date (Lu, Chen, Fuhrman, & Sun, 2016). The beverage was available at the soda fountains and at first the company faced stiff competition. One of the primary challenges the company faced was creating a unique and attractive bottle. Over the years, the company has devised new advanced plans and techniques that have catapulted the company into being ranked as the largest distributor of non-alcoholic beverages. The Coca-Cola Company is a publicly owned organization that trades on the New York stock exchange.
Countries and identification in stock market
The Coca-Cola Company has spread its wings worldwide. By 2012, The Company had established influence in almost all countries except two that had restricted its involvement in their market. Cuba and North Korea restricted the company’s growth in their region as a result of diplomatic issues with the United States. On the stock exchange market, (KO) a sign that is used to buy and sell shares represents the organization. The company owns the license to market and sell more than 500 beverages across the world. The KO shares trades at $43.12, but all this depends on the market's profits or losses that the enterprise gathers ("Vendor Directory—Company Listing," 2012).
Like other businesses, it has gone through the downturn of the market, but it has managed to remain as the number one distributor of soft beverages all over the world with around 3300 drinks to its name. It is important to look at the marketing mix the company applies to understand its efforts better. The marketing mix is made up of product, price, promotion and place (Trojanowski, 2014). The first one is the Product, and the company has the biggest portfolio in the beverage industry. The beverages are categorized according to various flavors for instance, diet drinks, water, and fruit drinks just to mention a few. The different varieties ensure that their clients have a wide choice to pick from the existing products. The second market mix is the Price. The pricing of the different drinks they offer depends on the market and the geographical location. Each brand variety has its pricing strategically reached on through the consideration of the competitors pricing (Marr, 2013). It is no doubt that people like cheap, affordable and quality drinks. All this they acquire from the Coca-Cola Company.
Four Ps
The third P is the Place. The company’s brand is the most favored brand in the different geographical locations. The company has adapted the FMCG distribution system, which entails fast moving consumer goods. I...