Executive Summary: The Breakfast Garden Restaurant

Executive summary
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Introduction
The breakfast garden restaurant will be opened in Jeddah, Saudi Arabia to cater to families and visitors to the Red Sea Coastal city. There is a need to build relations with the clientele who come to the restaurant for breakfast and great dining experience. The business plan will be crucial to identifying the essential elements to improve operations with planning to guarantee successes. Setting goals and securing finance are elements of the planning process that facilitate running the business and achieving the long-term goals. The executive summary highlights on the mission statement, objectives, management requirements, marketing and financial requirement.
Mission statement
The Breakfast Garden‘s mission is to provide quality customer service, and meet customer expectations. We are also committed to a conductive working environment for employees.
Objectives
To serve quality breakfast and meals including serving offering eggs Benedict, afternoon tea, coffee and delicious food.
To become the preferred breakfast restaurant of choice among guests in Jeddah
To open more restaurants
Management
The key employees include the restaurant owner who has experience in the restaurant business. The management will be tasked with making strategic decisions and the general manager will be tasked with controlling and planning the operations of the restaurant. The Executive Chef will manage the kitchen and identify innovative breakfast meals to fit in with the tastes and preferences of the guests. Additionally, there will permanently employed restaurant staff to undertake daily operations, but also part-time staff ...