1 page/≈275 words
Business & Marketing
International Business Dell Mercosur: Getting Real in Brazil (Essay Sample)
[Daniels, J., Radebaugh, L., & Sullivan, D. (2011). International business, environment & operations (13th ed.). Upper Saddle River, NJ: Prentice Hall.] Review the case study “Dell Mercosur: Getting Real in Brazil” at the end of Chapter 19 in the textbook. Address the following components in a well-written response. Briefly identify the steps of an exposure management strategy. Describe and evaluate Dell's exposure management strategy. Identify some programs or strategies that management of Dell Mercosur could implement to provide it with operational hedges? source..
International Business Name: Course: Professor Name: (November 5, 2011) Steps of an exposure management strategy Some of the steps of an exposure management strategy are denominating the revenues and operating costs of the business in the country`s currency. Revenues and operating costs of Dell are denominated in brazilian reals. The manufacturing costs of Dell are denominated in US dollars where most of the manufacturing takes place. Management of exposure to foreign currency exchange rate is done by reducing fluctuations of earnings and cash flows which is associated with foreign currency exchange rate changes (Meredith, 1998). Describe and...
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