Brand Choosing, Identify a Product: Coca-Cola

Brand Choosing
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Brand Choosing
A brand name is an element that enables customers to identify a product; Coca-Cola is one of the famous brand name with the six criteria for choosing brand elements these include being memorable, meaningful, likable, transferable, adaptable and protectable (Steenkamp, 2017). Coca-Cola is one of the memorable brands with simple slogans like "refresh your feelings" is attention-getting and easily facilitate recall. The slogan helps achieve high levels of brand awareness.
The name Coca-Cola is meaningful because it’s associated with ingredients used to make the product. A good brand name presents the attributes of the product. Coca-Cola is more than just a soft drink; it's a brand associated with emotions, making consumers feel good about themselves (Reddy, Reddy & Venkatesulu, 2016).
Coca-cola brand is appealing and persuasive in that they use a wide range of slogans in their advertisements to communicate messages about the product making the product likable. Coca-Cola products are transferable because the product is available in every country all over the world. Coca-cola Company produces other products ...