BUS599 Rework Mod 3 SLP Congruence Model Of Organizational Behavior

Congruence Model
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Background
Whole Food Market(WFM) has grown tremendously since its inception in 1980 ,to be one of the market leaders when it comes to grocery. It is among the best performing in this segment, on a global scale.. The organization is currently very expansive, boasting more than 200 outlets in numerous other nations other than the U.S, such as U.K and Canada (Hamstra, 2008). Its performance has been quite exemplary, that it got into the Forbes list at one time, as one of the best companies to work for.
All these achievements have been down to the organization’s improved practices in terms of its human resource department. This has made it focus more on its goals, mission and vision, as well as the benefits for the workforce thereof. There are still a number of this that need to be looked at and improved by the organization, even though it has shown much improvement based on its adherence to Nadler-Tushman Congruence Module.
The graph above shows the growth of the company amid contributing factors. Soruce: /news/articles/2015-05-14/whole-foods-walmart-costco-steal-growth-in-organic-groceries
Analysis of Whole Food Market Strategy
The aim of any company or business is to generate profits by ensuring that it expands its markets, adds more value to its products, and generally ticks all the boxes that would make customers stick to its products. The same is the case with WFM and these have also been its major targets. There has however been a number of challenges that have plagues the company in its pursuit of achieving these goals. These factors include the general public perception among the customers that the products from the company cost very high. The other challenge is the ever-present threat of competition from very able substitutes, such as Safeway and Wal-Mart that also competes in the same market (Whole Foods Market, 2009). Subsequently, WF main strategy of ensuring that it attains its objective of recording a sales increase has been based on the following actions that have so far been undertaken by the organization.
The graph above shows the market size of organic foods over the years. Source: /private/12.13/catastrophy.html
The company’s strategy according to Porter’s three generic competitive strategies is the strategy of differentiation. The strategy of differentiation mainly focuses on the making of the company’s products more attractive than those of their competitors. This is done according to the nature of the goods and services that the company offers to the market or even the line of industry. The features that contribute to the success of this strategy include the following functionality, durability, assistance and the already established company brand which the customers recognize. For the success of the differentiation strategy to take place there vital steps that should be followed, first the Whole food market company is supposed to conduct thorough research on what the market wants from them, once they understand this they will be able to come up with a product that competes fairly in the market.
Secondly, they should be able to produce goods of high quality even if the consumers want lower price the qu...