Behind the Doors of the World’s Leading Diamond Company

Reflection
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Diamonds are one of the most well sought-after commodities in the world. Its rarity and beauty contribute to its high value and status. However, even though people know that diamonds are sought after for their beauty, the documentary that I watched showed me that diamonds have not only established their symbol based on their history but also for the sheer difficulty of turning it into the object that we see in pieces of jewelry and other accessories.
On the one hand, I realized that the establishment of the diamond as a status symbol was due to De Beer’s clever marketing tactic. Because of their marketing approach, the phrase “A Diamond is Forever” that the relationship between diamond and love (and even status) has become ...