Case Report: Restaurants Brands International, Inc.

Case Report: Restaurants Brands International, Inc.
Student’s Name
Institutional Affiliation
Course Number
Instructor
Date
Case Report: Restaurants Brands International, Inc.
Management is a critical function in every profit-making company. Often, top managers have the mandate, on behalf of the owners, to ensure they steer the business forward by thinking strategically to increase chances of success. This report relates to the case of Restaurant Brands International, Inc. (RBI), formed following the acquisition of Tim Hortons, Inc. by Burger King Worldwide (BKW). It highlights the entity’s vision, mission, strategies, and objectives and suggests a new vision and mission that would be ideal for presenting to the company. Further, it examines the external and internal environments through a SWOT (strengths, weaknesses, opportunities, and strengths) analysis.
RBI’s Vision, Mission, Objectives, and Strategies
BKW’s vision relates to its dedication to signature recipes, superior ingredients, and family-friendly dining experiences that have determined its brand for over 50 years of success. Additionally, the code states that their vision is to serve the world’s best burgers through great people and a robust franchise system and be the most profitable quick-service restaurant (QSR) business. The company has no written mission statement but focuses on its existing code, followed by stakeholders, including executives, franchisees, and staff (David and David, 2017).
On strategic matters, RBI is dedicated to fulfilling joint strategies, following an agreement with Tim Hortons. On the same note, it proposes to achieve the long-term goals of BKW, which include; speeding international expansion, exploiting available franchising opportunities, promoting sales in Canada and the United States (US), and remaining committed to the organizational-level cost structure. Presently, BKW is reducing its number of corporate-owned franchises to increase profits while reducing costs. Additionally, it is working on pr...