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Pages:
2 pages/≈550 words
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Style:
APA
Subject:
Business & Marketing
Type:
Essay
Language:
English (U.S.)
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Topic:

Apple FaceTime Bug Incident: An Analysis of the Company’s Response and Business Impact

Essay Instructions:

Module 3 - SLP
QUALITY RESEARCH
Assignment Overview
Quality Research and Bad Press
Organizations can be subjected to bad press easily in this age of global communication. Offending groups of stakeholders or consumers can have lasting and widespread consequences for a company. As issues arise, organizations and their reputation may experience detrimental effects on business and send the company into crisis management.
SLP Required Readings
Delivering a Negative News Message (2022)
https://open(dot)lib(dot)umn(dot)edu/businesscommunication/chapter/17-1-delivering-a-negative-news-message/
Crisis Communication Plan (2022)
https://open(dot)lib(dot)umn(dot)edu/businesscommunication/chapter/17-3-crisis-communication-plan/
Preemptively Planning for A PR Crisis: How to Protect Your Company (2022)
https://www(dot)forbes(dot)com/sites/theyec/2020/10/05/preemptively-planning-for-a-pr-crisis-how-to-protect-your-company/?sh=1d896c8021a5
SLP Assignment
Find an organizational incident or event which reflected poorly on the entity. It may be a current news story or conduct internet searches for an incident (less than five years old).
Start by using the attached APA 7th template for this assignment.
Provide a brief background of the company.
Describe the incident and how the company was affected in the news, social media, etc.
What were the results of how the company reacted?
Did this reaction help or hurt business?
SLP Expectations
The minimum length requirement for this Module SLP Assignment is 2 full pages (excluding Title and Reference pages) to include 2 scholarly sources.
Provide an APA-formatted title page. Use the APA 7th Assignment Template.
Include an introduction, a body using 2 scholarly sources cited to support your work, and a conclusion that aligns with your purpose statement, summarizes each section, and then wraps up into a final thought.
Provide an APA7 formatted References Page (See APA 7 “References” section).
Upload your paper to the SLP Dropbox before the assignment due date.
Proofread your work.

Essay Sample Content Preview:

Apple FaceTime Bug Incident: An Analysis of the Company’s Response and Business Impact
Student Name
College/Department Name, Trident University International
Course Number: Course Name
Professor Name
Date
Apple FaceTime Bug Incident: An Analysis of the Company’s Response and Business Impact
Apple, a leading technology company known for its innovation and cutting-edge products, faced a significant incident involving a bug in its FaceTime feature. The Apple FaceTime Bug incident brought to light vulnerabilities within Apple's ecosystem and raised concerns about user privacy and security. How organizations handle damaging crises can have far-reaching consequences for organizations, impacting their reputation, customer trust, and overall business (Khan et al., 2020). This report examines the Apple FaceTime bug incident, analyzes the media and public reactions, the company's response, and assesses its impact on Apple's business.
Incident Description
In January 2019, a significant incident unfolded, revealing a critical bug in Apple's FaceTime feature. This bug had far-reaching implications as it allowed users to potentially eavesdrop on others before answering an incoming FaceTime call posing severe privacy and security concerns (Reddy, 2019). The discovery of this bug quickly gained widespread attention, sparking a wave of concern and scrutiny regarding the overall privacy and security of Apple's communication platform. Users, privacy advocates, and experts expressed alarm over the vulnerability, questioning the effectiveness of Apple's measures to safeguard user data. This incident served as a wake-up call to the potential risks associated with technology platforms and highlighted the importance of robust security measures in maintaining user trust and privacy.
Media and Public Response
The FaceTime bug incident captured substantial media attention, resulting in extensive coverage across various news outlets and several discussions on social media platforms. Prominent news organizations, including the New York Times, shed light on the incident, emphasizing the potential breach of privacy and the alarming nature of the bug. The New York Times coverage highlighted the immediate privacy and security risks and sparked broader debates regarding Apple's commitment to safeguarding user data in an increasingly interconnected world (Nicas & Chen, 2019). Users, experts, and privacy advocates also scrutinized the incident as a reflecti...
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