Global & International Events

Apple and its Buyer Bargaining Power
Name
Institutional Affiliate
 
Apple and its Buyer Bargaining Power

Sustainable growth and development make for one of the primary objectives for business entities or organizations across the different economic sectors in the world. The increasing competition across the different sectors of the economy calls for the development and implementation of effective interventional measures towards enhancing an organization’s sustainability in the field of operation. Such interventional measures function to address a wide range of challenges from both the internal and external factors of an organization’s business environment. Factors within the external environment of a business organization such as the cultural differences, political events, and currency exchange rates play a significant role in determining how such an entity carries out its daily business operations in a given entity. The consumer electronics and telecommunication industry, for instance, makes for one of the most competitive sectors of the global economy. Apple Inc. is one of the leading companies in the information technology sector characterized by effective strategies towards addressing the outlined external forces to become one of the steady players in the highly competitive industry. The firm produces a wide range of products, including mobile phones, personal computers, tablets, and other wearable devices. Apple, Inc. faces stiff competition from companies such as Samsung Electronics Co., Ltd., Amazon, Inc., Hewlett-Packard Company, and Google, Inc. who also have a significant influence in the highly competitive market CITATION Alj16 \l 1033 (Aljafari, 2016). The company’s ability to mitigate the influence of its consumers’ bargaining power has been instrumental in maintaining its position as a global leader in the market.
In 2018, and am...