Analysis of Digital Marketing Through Artificial Intelligence

Analysis of Digital Marketing through Artificial Intelligence
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Analysis of Digital Marketing through Artificial Intelligence
Q.1: Analyze and prepare a Marketing Plan for Walmart.
Ans:
Objective

Target Audience

Key Strategies

Budget Allocation

Timeline

To strengthen brand awareness and increase customer loyalty

Value-conscious consumers, Busy families, Tech-savvy millennials, and Gen Z

Optimize store layouts, Offer personalized shopping assistance, and Implement Targeted Marketing Campaigns

Based on market research and analytics tools, Customer loyalty program enhancements

The marketing plan will be executed over 12 months, with regular evaluations and adjustments based on performance metrics and market dynamics.

Q.2: Analyze Walmart's Performance during the last five years.
Ans: Over the past five years, Walmart has demonstrated consistent growth and maintained its position as one of the world's largest and most successful retailers. From fiscal year 2017 to fiscal year 2022, Walmart's total revenue increased from approximately $485 billion to over $560 billion, reflecting a positive upward trend. Acquiring online retailer Jet.com in 2016 marked a significant milestone in Walmart's digital transformation (Ozbun, 2023). The company has since focused on enhancing its online platform, improving website usability, and expanding its online product assortment. Despite facing challenges in specific markets, such as currency fluctuations and regulatory changes, Walmart's international segment has delivered a solid performance. The company has continued to invest in expanding its global footprint, particularly in emerging markets with growth potential. Walmart's financial performance has remained robust over the past five years. The company has consistently delivered strong profitability, generating solid operating and net income. Efforts to optimize costs, improve supply chain efficiency, and leverage economies of scale have contributed to Walmart's financial success.
Q.3: Examine the Digital Marketing Tactics used by Walmart.
Ans: Walmart has adopted various digital marketing strategies to strengthen its online presence, engage with customers, and drive sales. Walmart has focused on enhancing its e-commerce platform to provide a seamless and user-friendly online shopping experience. The website and mobile app have been optimized for easy navigation, quick product search, and streamlined checkout processes. Continuous improvements in website speed, mobile responsiveness, and overall usability contribute to a positive user experience. Walmart actively engages with customers through social media platforms like Facebook, Instagram, Twitter, and YouTube.
These channels serve as avenues for brand promotion, product launches, customer support, and community building (Walmart, 2023). Walmart leverages social media to share compelling content, run contests and giveaways, and respond to customer inquiries, strengthening brand loyalty and fostering community. Walmart encourages customers to leave reviews and ratings for products purchas...