4 P's of Marketing and Market Segmentation of Coca-Cola

Applying the 4 P’s
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Applying the 4 P’s
This discussion will review the 4 P's of the marketing mix as well as the segmentation of the market. The chosen product Coca-Cola, from the multi-national Coca-Cola Company.
Product
Coca-Cola’s product mix comprises more than 200 beverage options (The Coca-Cola Company, 2022). Among the popular brands are; Coke (Coca-Cola), the easily identifiable and with soaring sales globally, Sprite brand that has lime, lemon, and other variety of flavors, diet coke is a sugar-free beverage, and Fanta brand that is the oldest in the mix and is presented in a variety of flavors including the trademark orange flavor. Others are Dasani, Minute Maid, Schweppes, etc.
Price
Its products are priced differently for the various product segments, following a price discrimination strategy (Shastri, n.d.). The company o...