Modern Marketing principles

Title
Your Name
Subject and Section
Professor's Name
Date of Submission
1 Cite article (APA 6 style):
Lewnes, A., & Keller, K. (2019). 10 Principles of Modern Marketing. MIT Sloan Management Review.
2 Briefly and clearly state the main idea of the article:
The article is all about Modern Marketing principles that can help bridge the gap of the typical marketing strategies of companies to modern marketing through the advent of technologies. The article's regulations, which Ann Lewnes and Kevin Lane Keller wrote, certainly aim to give insights and possibilities in running a business in the modern world where technologies are already used as and for business. It provides information on how to continuously be globally competitive as the world has been aiming to be fully technologically advanced. To grasp drastic changes in the present time, the authors came up with these principles to equip people with knowledge and understanding regarding modern marketing.
3 List the essential facts that the author(s) uses to support the main idea:
The critical facts written in the article are as follows: technology is just a first step towards creating a wide-spread business approach, providing a good experience is a platform and asset which can identify the uniqueness of the business, considering customers preferences when scrabbling industry towards advancement, connection with costumers through online and physical is necessary for a good business relationship, disseminating business information to the customers can continuously keep ties with each other, creating a bigger purpose in the business for better goals, and the usual marketing leadership has already been altered in this generation. These facts supported the main argument of the author in relaying the presented principles in modern marketing.
4 Identify weaknesses in its argument:
The article's argument's weakness is about the lack of elaboration on how to be globally competitive in this time of technology; rising companies are also taking spots in the business world. It was also mentioned that the need for online and offline connections between companies and customers is essential. Since technology is already made to be accessible anywhere globally, offline contact with costumers might be contradictory to the concept of the existence of technologies. Principles are used to stand firmly on the ground one chooses to put faith in; these principles presented by Ann Lewnes and Kevin Lane Keller are made to make businesses in the present time more accessible, competitive and successful. Indeed, it is goo...