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Pages:
2 pages/β‰ˆ550 words
Sources:
Check Instructions
Style:
APA
Subject:
Accounting, Finance, SPSS
Type:
Essay
Language:
English (U.S.)
Document:
MS Word
Date:
Total cost:
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Topic:

Data Driven Decision Making Template

Essay Instructions:

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In this task, you will identify a real-world business situation and use real data to perform a data analysis leading to an actionable recommendation. You are encouraged to select an issue in your workplace or program specialty area (e.g., IT management, HC management, or MBA). Publicly available data is also an option (see Course Tips).

Note: Work performed for a client or an employer is their property and should not be used without written permission. Fictionalize identifiable organizational information (i.e., make up information regarding the identity of the organization, but do not make up the data). Obtain written permission to use any information that would be considered confidential, proprietary, or personal in nature. To obtain an organization’s permission to use proprietary information, complete and submit the attached “Organization Verification Form.”

This business situation and data will be used to complete task 2. Do not work on task 2 until you have successfully passed task 1, indicating that the business situation and data analysis plan have been approved.

Use the “Determining the Appropriate Analytical Technique” presentation in the Attachment section below and/or speak with a course instructor to help you identify the appropriate analysis technique to analyze data for these tasks.

Approved data analysis techniques include the following:
Recommended Analysis Techniques:
• regression (linear regression, multiple regression, or logistic regression)
• time series or trend analysis
Note: you need to specify the specific type(s) of time-series analysis you plan to use or consider in Task 2 – i.e., regression, exponential smoothing, moving average, seasonality using multiple regression
• chi-square
• t-test (one sample, two independent samples, or paired)
• ANOVA
• crossover analysis
• break-even analysis
Additional Approved Analysis Techniques:
• statistical process control
• linear programming
• decision tree
• simulationB. Describe a real-world business situation that could be addressed by collecting and analyzing a set of data.
Note: The data can be from your workplace, from publicly available sources, or primary data that you collect on your own (e.g., a survey or behavioral observations).
1. Summarize one question or decision relevant to the real-world business situation that you will answer by collecting and analyzing a set of data.
2. Explain why the situation or question would benefit from a data analysis.
3. Identify all of the data that you will need to collect that is relevant to the situation or question.
Note: Identify the specific data relevant to part B1, such as time period, sample size, etc.
Note: A sample size of 30 is the suggested minimum size.
4. Describe the data gathering method you will use to collect data.
Note: The data gathering method can include data sources (e.g., databases, surveys, behavioral observations, online sources, etc.)
5. Identify an appropriate data analysis technique from the approved list above to analyze this data.
a. Explain why the data analysis technique you chose is an appropriate technique to analyze the data collected.

Note: Use the “Determining the Appropriate Analytical Technique” presentation in the Attachment section below to help you determine the appropriate analysis technique for your data and business situation or speak with a course instructor.

C. When you use sources to support ideas and elements in a paper or project, provide acknowledgement of source information for any content that is quoted, paraphrased, or summarized. Acknowledgement of source information includes in-text citation noting specifically where in the submission the source is used and a corresponding reference, which includes the following:
• author
• date
• title
• location of information (e.g., publisher, journal, or website URL)

Essay Sample Content Preview:
Data Driven Decision Making Template
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PROMPT

RESPONSE

B.
Describe a real-world business situation that could be addressed by collecting and analyzing a set of data.

One real-world business situation that could be addressed by collecting and analyzing a set of data is the purchasing decisions of customers within a website relative to the advertising strategy used (i.e., email marketing, social media marketing, Google Ads, etc.).

B1.
Summarize one question or decision relevant to the real-world business situation you will answer by collecting and analyzing a set of data.

One of the most important questions relevant to this situation is “Whether or not the type of marketing medium used can affect the consumer’s purchasing decision despite having the same content?”

B2.
Explain why the situation or question would benefit from a data analysis.

This situation would benefit from data analysis because websites serve as ‘storefronts’ of my organization which serves digital services. Accordingly, digital storefronts like websites require a different kind of advertising in which the organization would have to strategize about the mix of email, social media, and google advertisements, among others. Thus, by analyzing data about the most effective medium for marketing this could be leveraged to reduce bounce rate and improve conversion.

B3.
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