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Management
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Coursework
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English (U.S.)
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Topic:

Measuring Attitudes Toward Employers

Coursework Instructions:

This is an exercise in two parts – A and B

The exercise is all about attribute measurements and applicability of the same. Perhaps identifying issues relating to it as well.  Context: Think about the way your attitude was (is) developed about potential employers while evaluating taking up a job. The idea is to measure ‘attitude’ towards employers (and at the next stage - perhaps decision making).

Coursework Sample Content Preview:


Measuring Attitudes toward Employers
Student’s Name
Institutional Affiliation
Measuring Attitude toward Employers
Part A
1 Choose 5 potential employers (organisations) that you would realistically want to work in - based on your view in rank order.
1

Organisation 1 (most preferred)

Google

2

Organisation 2

Microsoft

3

Organisation 3

Apple

4

Organisation 4

Samsung

5

Organisation 5 (lowest preference)

Oracle

1 Assume the best and that all employers may offer you a job. What attributes would you consider for comparing and choosing the employer organisation?
Sl. No

Description

Importance (weight) of the attribute (%).
(How important is it?)

1

Work-life balance

15%

2

Proximity

10%

3

Growth opportunity

7%

4

Employee appraisals

8%

5

Innovative environment

19%

6

Diverse workforce

11%

7

Social responsibility

17 %

8

Global impact

13 %

The total cannot exceed

100%

Part B:
2 Your belief about the Attributes of the Organisation.
No

Attribute Description
(Use the same as Pt. 2)

Score on a Scale of 10
(with 10 being the most desirable
and 1 being least desirable)



Names should be the same as Part A, Pt.1



Google

Microsoft

...
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