Image and its Impact on the Interpretation, Functions, and Outcomes in an Organization

Images of Change
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Images of Change
The corporate image has emerged as one of the most critical concepts that organizations are keen on to maintain a specific perception. In the corporate world, institutions consider it necessary because of its direct effect on customers' belief in a company's ability to satisfy their needs. An image has a vital impression that directly impacts an individual's interpretation and approach to organization, and it extends to influence an institution's functions and outcomes.
A corporate image affects its customers' interpretation. According to Dhir and Shukla (2019), it translates to comfort, which clients consider when they need the assurance that they are being offered the best good or service. Other than customers, it may impact other stakeholders' attitudes and behavior, including the media, suppliers, employees, and analysts. Because of this reason, it is believed that it has a direct relationship with the value of a company's goodwill, which is a critical accounting consideration.
Image determines a person's approach to issues, which are bound to exist within an organization. A careful proposition is most appropriate toward a company with a unique corporate perspective, u...