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Competitive Analysis Assignment: DreamCars Express (Coursework Sample)


Before Canadian time March 31 3PM
the first one is the chart that i sent you already, the second one is a example... you need to make a chart follow the example and then make it by the word. after you finish the chart. After you finish the chart, please analyze the chart and write a paragraph. total use two pages, the first one for the chart and the second one is for the paragraph.
first one is homework, the second one is the example. all the instruction is on the first picture. follow the format of the example to finish it.analyze the chart and write a paragraph. you need to finish the chart by the word, after all this step. you finish.


Competitive Analysis Assignment
Student’s Name
Institutional Affiliation
The service in mind is a Taxi service known as DreamCars Express. Before entering the market, it is essential to carry out a market research by examining the competition present in the Taxi transport industry. Below is competition analysis for DreamCars Express taxi service against two direct competitors; Uber and Lyft.

DreamCars Express



Sustainable Advantage

Unique Selling Preposition

Allows passengers to choose the type of car they want.
Offers insurance policies for both when the driver picking and not picking passengers

Does not allow passengers to choose a car of their choice.
Offer insurance policies only between when the driver is picking and dropping passengers

Also, the company does not allow the passengers to select a car they want.
Has insurance policy when the driver is accepting passengers.

Production Costs

Lower labor cost as it owns much of the cars

High labor cost most of the drivers owns the cars.

High labor cost pushed by the drivers’ union


Focus to operate in all the U.S. major cities.

Uber has a global niche trying all roads around the world: It operates in major cities in America, Europe, Africa and

Lyft majorly operates within the US cities such as Los, Angeles, San Francisco, Chicago, New York among other

Customer Loyalty

High level of customer loyalty the company keep their customer information more private as well as thorough customers’ safety measures

Due to privacy concerns customer loyalty is low is records where the passengers’ destinations and where they boarded the taxi.

Has not special customer loyalty due to poor background checks that does not guarantee customer safety

Non – Sustainable Advantage


Highly promoted
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