Competitive Analysis Assignment: DreamCars Express

Competitive Analysis Assignment
Student’s Name
Institutional Affiliation
The service in mind is a Taxi service known as DreamCars Express. Before entering the market, it is essential to carry out a market research by examining the competition present in the Taxi transport industry. Below is competition analysis for DreamCars Express taxi service against two direct competitors; Uber and Lyft.

DreamCars Express

Uber

Lyft

Sustainable Advantage

Unique Selling Preposition

Allows passengers to choose the type of car they want.
Offers insurance policies for both when the driver picking and not picking passengers

Does not allow passengers to choose a car of their choice.
Offer insurance policies only between when the driver is picking and dropping passengers

Also, the company does not allow the passengers to select a car they want.
Has insurance policy when the driver is accepting passengers.

Production Costs

Lower labor cost as it owns much of the cars

High labor cost most of the drivers owns the cars.

High labor cost pushed by the drivers’ union

Niche

Focus to operate in all the U.S. major cities.

Uber has a global niche trying all roads around the world: It operates in major cities in America, Europe, Africa and

Lyft majorly operates within the US cities such as Los, Angeles, San Francisco, Chicago, New York among other

Customer Loyalty

High level of customer loyalty the company keep their customer information more private as well as thorough customers’ safety measures

Due to privacy concerns customer loyalty is low is records where the passengers’ destinations and where they boarded the taxi.

Has not special customer loyalty due to poor background checks that does not guarantee customer safety

Non – Sustainable Advantage

Promotion

Highly promoted

Not highly advertised

Highly advertised

Placement

Limited availability; available in the United States only, with plans to expand the market

No limited availability is it operates globally...