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Business & Marketing
English (U.S.)
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A Business Plan For A Start-up Firm: Product/service Development (Coursework Sample)


Business Plan Assignment Guidelines 

Your task for this assignment is to write a business plan for a start-up firm. Your word limit (3000 words + appendices) is less than for most business plans and therefore the following guidelines have been written to provide more specific guidance for your work. Please note that you can find useful information on the various parts of a business plan in both of the books recommended for this course (Barringer and Ireland, 2012 or 2016, and Stokes and Wilson, 2010 or 2017) and from many other sources. Please ensure that your business plan is written in a formal and concise style and ensure that the proposals and projections you make are realistic. 


Product/service Development and Operation Plan
Institution Affiliation
Product/Service Development and Operation Plan
A self-heating lunch box is one of the important products for individuals who prefer their homemade food over restaurant food. Many people use a self-heating lunch box to keep their homemade food warm and edible. They are guaranteed the provision of eating the food at any time of the day while maintaining the freshness it had at the time of cooking. Generally, lunch boxes do not require any external source of heat in order to keep the food warm. Instead, it is achieved automatically and results in one of the most amazing aspects of the product (Garvin, 2000). Lunch boxes are customized according to a customer.

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