Marketing Elements of 7UP

Marketing Elements of 7UP
Name
University
Course
Instructor
Due Date
Marketing Elements of 7UP
7UP is a popular lime-flavored soft drink that has been enjoyed by consumers worldwide since its inception in 1929. It is one of my favorite products that is manufactured and sold by Keurig Dr. Pepper. The company has consistently innovated its products and marketing strategies to maintain its popularity and relevance among consumers. In this exercise, the different marketing aspects of 7UP, including its marketing strategies, pricing strategy, promotional activities, and effectiveness will be examined.
Points of Contact
Notably, there are multiple points of contact between a 7Up customer and Keurig. First, the company has social media pages on various platforms such as Facebook, Twitter, and Instagram, where customers can interact with the company and other customers, share their experiences, and get updates on new products and promotions. Second, the company has a website where customers can learn more about their products, find recipes, and shop for merchandise. Customers can also contact the company through the website for customer service or support. Third, Keurig provides customer service through various channels such as phone, email, and social media. Customers can contact the company with inquiries, complaints, or feedback, and receive assistance from customer service representatives. Fourth, Keurig uses TV commercials to reach a wider audience and promote its products. Customers can learn about new flavors, special offers, and other information through these ads.
In terms of managing the customer interface, Keurig's performance can be rated as commendable. The company has established a strong online presence, with active social media pages and a user-friendly website. Keurig also provides multiple channels for customer service, making it easy for customers to get help when they need it. Additionally, the company's distribution network is well-established, with 7 Up available in a wide range of retail outlets, restaurants, and bars. However, there is always room for improvement, and Keurig could further enhance the customer interface by providing more personalized experiences and engaging with customers more directly through social media and other channels. To this end, I have realized that the company has not made a significant effort in providing customers with more points of contact when I travel abroad.
Pricing Strategy
Keurig employs a market penetration pricing strategy for 7 UP. To this end, the company sets low prices to gain a foothold in the market and increase sales volume. The approach is particularly effective for products like 7 Up, which are widely available and compete in a crowded market. By offering lower prices, Keurig can encourage customers to try 7 Up and build brand loyalty over time. The market penetration pricing strategy is designed to appeal to price-sensitive customers who are looking for good value for their money. By setting lower prices than competitors, Keurig can attract these customers and gain a larger market share. As sales volume increases, Keurig can potentially lower its costs through economies of scale, which can lead to further reductions in prices and increas...