Marketing Canadian Culture Abroad

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Canadian Culture Abroad
Ice wine has its roots in Germany but, the favorable seasons have made Canada the proud sole producer of the wine brand courtesy of the German immigrants of the 1970s. The secret behind the sweet wine rich in acid is the natural desiccation of the grapes that only happen under ideal weather conditions like the one in Canada. It has become a tradition for most people around the world to accompany a meal with sweet wine, celebrate an achievement, or host any social event over a glass of wine. Ice wine, therefore, is one of the options from a pool of wine brands for these occasions. Because of its richness in acid, one would certainly want to use Ice wine as a dessert for heavy meals with high-end ingredients. Also, Ice wine is perceived as premium wine, meaning countries with favorable GDPs are the primary target markets for the wine product. People in such countries appreciate the richness of such wines, let alone the high demands that come along with maintenance like the need for temperature controllers. The colorful and flavored nature of Ice wine attract women and the younger generations, within and without Canadian borders (Sudhinaraset et al.). Besides, diversity is an aspect familiar with Canada that can come in handy when it comes to Ice Wine marketing (Migicovsky et al.). The ideal climatic conditions guarantee the authenticity of Canadian Icewine over its competitors.
By being a premium wine brand, countries with lower GDP barely afford it and it would be reasonable to have them in limited amounts. The product purpose also influences the acceptability. Places that have not embraced modernity would prefer their local alcoholic beverages than some premium imports that they can hardly afford. Some countries with strict adherence to gender norms may inhibit the preference of Ice wine that is dominant among the female gender.
Ice wine is perceived as a luxury commodity in the world, and countries that treasure luxury and whose population is dominated by ...