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Essay Available:
Pages:
2 pages/β‰ˆ550 words
Sources:
3 Sources
Style:
MLA
Subject:
Business & Marketing
Type:
Coursework
Language:
English (U.S.)
Document:
MS Word
Date:
Total cost:
$ 10.37
Topic:

Garment Industry: Under Armour

Coursework Instructions:

To find information about current/recent events concerning the garment industry in the selected country, search major news publications (e.g., The New York Times, The Los Angeles Times, The Atlantic, Time, and so on).
a. Where is this company's world headquarters located? Is this a multinational corporation? Look for information on its labor practices and policies, as well as supply chain transparency.
b. In what country(ies) is this company's clothing made? Select one of these countries for this case study.
c. See what you can find about the politics, economics, trade, and culture of this country. Where does it fit in the world system theory model?
d. Briefly summarize and evaluate the costs and benefits associated with the globalization of capitalism: What positive and negative impacts have been felt here in the United States and in your country under study?

Coursework Sample Content Preview:

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Under Armour: A Case Study

  1. Where is this company's world headquarters located? Is this a multinational corporation? Look for information on its labor practices, policies, and supply chain transparency.

Under Armour is a multinational corporation with a global headquarters at Tide Point in Locust Point. In 2021, it announced its plans to relocate the headquarters at Port Covington property at 2601 Port Covington Dr. (Lynch).

The Fair Labor Association (FLA) has officially granted accreditation to Under Armour, Inc., endorsing the company's comprehensive social compliance program. This accreditation validates Under Armour's formidable policies and practices designed to establish objectives, diligently oversee operations, and proactively address issues to enhance the well-being of laborers throughout its expansive global supply chain (Under Armour, Inc.).

Under Armour it grappled with burgeoning inventory, surging by 50% YoY to $1.2 billion, surpassing initial projections. Despite these challenges, the company touted advancements in its supply chain, achieving enhanced efficiency and cost reductions. However, this triumph could only partially offset a substantial 650 basis point margin drop, attributed to unplanned markdowns and increased promotions in its direct-to-consumer sector, which encountered a 1% YoY revenue dip. The company's CFO signaled further discounts ahead in a sector plagued by sluggish inventory turnover (Unglesbee).

  1. In what country(ies) is this company's clothing made? Select one of these countries for this case study.

Under Armour's extensive global production network extends to ove

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