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Exhibitions and Tradeshows - The National Restaurant Association Show

Coursework Instructions:

The National Restaurant Association Show takes place every May in Chicago and SHM always takes several students to attend this event. Watch the video produced about The National Restaurant Association Show in 2016 (17 minutes).
Link (Links to an external site.) https://youtu(dot)be/HsqSczCmyrY
The 2020 show was canceled due to COVID-19. Even though we were unable to attend the live event, the website for the Show provides a great case study to examine the sector of tradeshows and exhibitions. Take a look at this youtube video produced by one of the biggest exhibitors at the Show, Steeltite (Steeltite donates at the foodservice ware to Cafe Laura). They are a best-in-class international company and the Chicago Restaurant Show is where they showcase their products and services.
Link (Links to an external site.) https://youtu(dot)be/H1k8ECAnUzo
Refer to the website to answer the following questions.
https://www(dot)nationalrestaurantshow(dot)com (Links to an external site.)
Part 1: Exhibitor information
Click on the menu.
Under the For Exhibitors section, answer the following questions.
There are several standard items included in booth rental. What are they?
What two booth types are required to submit floor plans of their booth layout prior to the show? What is the deadline to submit floor plan for approval?
The National Restaurant Show provides exhibitors a plan to show ROI.
What three actions should exhibitors take in planning before the show?
Identify keys ways exhibitors should promote their exhibit before the show.
What two ways should exhibitors follow up post-show?
Part 2: Floor plan review and proposal
Review the floor plan in the For Exhibitors section . Click on sections of the floor plan to zoom in for detailed booth spaces. Along the top of the page, there is an option to view available only.
Let’s say you are hired by GBAC, Global Biorisk Advisory Council, to handle their exhibition for the 2021 show. GBAC will be promoting their GBAC STAR, an accreditation program that assesses cleaning and disinfection practices, and infectious-disease prevention. Review their website, https://gbac(dot)issa(dot)com/ (Links to an external site.).
Identify what you think GBAC’s objectives would be for exhibiting at National Restaurant Show.
Considering the booths currently available for the 2021 show, which would you choose and why as follows:
Identify the type of booth space (linear/perimeter; peninsula, end cap, island)
Explain how attendees access the location of the booth space?
Discuss the traffic flow, aisle space, and location of food and beverage and other feature areas
Identify potential areas of concern, such as bottlenecks or low access areas.
What will be important considerations in preparing your exhibitor staffing effectiveness during the show?

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April 24, 2021
Assignment 12 – Exhibitions and Tradeshows
Part 1: Exhibitor information
1 There are several standard items included in booth rental. What are they?
1 The standard items included in booth rental include (a) 8' back draping plus two 33” high draped side rails (except islands & peninsulas), (2) Sign with company name and booth number, (3) General overhead lighting, (4) Sanitary dishwashing facilities, (5) Exhibitor Service Centers, and (6) Listings on the 2021 Show website”.
2 What two booth types are required to submit floor plans of their booth layout prior to the show? What is the deadline to submit floor plan for approval?
2 Peninsula and Island
3 The National Restaurant Show provides exhibitors a plan to show ROI.
3 No, the National Restaurant Show does not provide a plan to show ROI.
4 What three actions should exhibitors take in planning before the show?
4 Determining their goals and objectives, ensuring their compliance with the rules and regulations (i.e., booth design and restrictions), and checking their need for utility port access and fire hose access.
5 Identify keys ways exhibitors should promote their exhibit before the show.
5 Sending press releases, posting in their social media accounts, and placing advertisements on where the booth location would be.
6 What two ways should exhibitors follow up post-show?
6 Sending emails to potential clients and marketing through social media.
Part 2: Floor plan review and proposal
1 Identify what you think GBAC’s objectives would be for exhibiting at National Restaurant Show.
1 GBAC’s objectives for exhibiting at th...
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