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Pages:
10 pages/≈2750 words
Sources:
15 Sources
Style:
Harvard
Subject:
Social Sciences
Type:
Coursework
Language:
English (U.S.)
Document:
MS Word
Date:
Total cost:
$ 51.84
Topic:

Differences and Similarities Between Soft Power and Public Diplomacy

Coursework Instructions:

Hello again, So sorry to choose you again and I am so grateful for your help. Please can the word count be the body of work and not include the references/bibliography and title pls.
This coursework is a Public Diplomacy Report, we were given instructions and here they are:
* Use the reading list provided as a starting point for your research.
* The report must have a coherent framework of analysis.
* I must be structured with a title page; an introduction; analysis; and a conclusion.
* You must reference each source of information in the body of the report using one of the conventional referencing systems e.g. Harvard; end-notes; footnotes.
* Provide a bibliography listed alphabetically.
* Please type in double spacing and leave good margins round the edges.
Planning the report for topic chosen:
*Hw should we conceptualise the relationship between public diplomacy and soft power?
*Are they the same thing?
*PD a strategy; SP a resource.
*Cull's critique. The Irish Pub.
*Does public diplomacy have other functions besides promoting a country's soft power?
*PD and SP in the literature
*The Joseph Nye industry and SP.
*Ubiquity. Common use of the term.
*Conlation of SP and PD
*Public diplomacy beyond soft power?
*Soft power as a conceptual straightjacket?
*Can PD be thought about beyond SP?
*Is PD always a beauty parade?
*Only attractive rather than ethical behaviour?
*Is PD about a meta-behaviour and includes self-criticism?
Reading list for the starting point of report:
*FOREWORD, journal by Neville Bolt -2019
* Wat is #StratCom? Audio-visual document by NATO StratCom COE - Feb 22, 2022
*Strategic communications: origins, concepts, and current debates. Book by Christopher Paul - 2011
*Routledge handbook of public diplomacy, Book edited by Nancy Snow; Nicolas John Cull - 2020
*Improving NATO Strategic Communications Terminology, document by Neville Bolt Leonie Haiden
*Persuasion and power: the art of strategic communication. Book by James P Farwell - 2012
*Strategic Communication: A Tool for Asymmetric Warfare. Article by Emily Goldman
*The significance and limitations of empathy in strategic communications. Article by Claire Yorke - 2017-8-3
*The Passion of World Politics: Propositions on Emotion and Emotional Relationships. Article by Neta C Crawford - 04/2000
Thank you so much!
Here are books and articles:
*FOREWORD, journal by Neville Bolt -2019
* What is #StratCom? Audio-visual document by NATO StratCom COE - Feb 22, 2022
*Strategic communications: origins, concepts, and current debates. Book by Christopher Paul - 2011
*Routledge handbook of public diplomacy, Book edited by Nancy Snow; Nicolas John Cull - 2020
*Improving NATO Strategic Communications Terminology, document by Neville Bolt Leonie Haiden
*Persuasion and power: the art of strategic communication. Book by James P Farwell - 2012
*Strategic Communication: A Tool for Asymmetric Warfare. Article by Emily Goldman
*The significance and limitations of empathy in strategic communications. Article by Claire Yorke - 2017-8-3
*ThePASSion of World Politics: Propositions on Emotion and Emotional Relationships. Article by Neta C Crawford - 04/2000 I have attached an example of a good Public Diplomacy Report. Thank you so much!

Coursework Sample Content Preview:

DIFFERENCES AND SIMILARITIES BETWEEN SOFT POWER AND PUBLIC DIPLOMACY
Name
Professor’s Name
Course
Institution
Due Date
Differences and Similarities between Soft Power and Public Diplomacy
Introduction
For most people in the world, the United States of America is one of the best countries in the world economically, socially, culturally, and even politically. The image a majority of the people in the world have of the U.S. is one of it being the land where dreams come true. For the most part, the U.S. has done incredible marketing to help propel itself to its current position. Through the country’s media powerhouses with a global reach, the U.S. has managed to broadcast its uniqueness and power to all and sundry, and this has worked to create a perception that it is indeed the best country in the world. However, the U.S. foreign policy is abhorred by a significant number of countries in the world. Countries in the Arab world, some in Asia, Africa, and other parts of the world, find the demands placed upon them by the U.S. to be against what they stand for. Rugh (2017, p. 2) writes about the contrasting feelings that people, especially in the Arab world, hold regarding the U.S. He notes that the U.S. has managed to use soft power and public diplomacy to create a simply irresistible narrative. On the other hand, its foreign policy happens to be quite controversial and hence the divided opinion on the country. Therefore, with reference to the United States and China’s approach and use of soft power and public diplomacy, this report examines the differences and similarities between soft power and public diplomacy.
Definition and Conceptualization of the Relationship between Public Diplomacy and Soft Power
Power can be described as the ability to influence action or behavior. Nye (2008, p. 94) defines power as “the ability to affect others to obtain your desired outcomes.” Therefore, in any instance where power is used to affect or influence the course of events, it must be done towards the attainment of a particular goal. While using power, one can either choose to use force or coercion, or manipulative means that will lead to the attainment of the same desired goals. According to Smith-Windsor (2000, p. 52), the type of power where one makes use of force or coercion is known as hard power. On the other hand, soft power entails the use of a country’s or a person’s attractions to influence people’s opinions or actions. Nye (2008, 96) notes that a country’s soft power depends on three things, including culture, political values, and the country’s foreign policy. These sentiments are echoed by Smith-Windsor (2000, p. 52), who indicates that soft power is dictated by the attractiveness of a country’s culture and technology, as well as the ability of a country to project the same to the world. A good example of a country that uses soft power to influence opinion and action in the world is the U.S. As the country that is home to media outlets like CNN, it has become increasingly easy for the U.S. to market itself and to make use of soft power to influence or affect the world.
Public diplomacy is not the same as soft power. However, according to Snow (...
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