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Social Sciences
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Topic:

Research and Analysis of Sociological Methods

Coursework Instructions:

Question 1- Answer the below in a minimum of 200 words
If you were given a questionnaire right now that asked you about your use of alcohol and illicit drugs in the past year would you disclose the details fully? (This is not a question about your alcohol and drug use! We are not looking for true confessions here!) How do you think others would respond? What if there was a confidential ID number on the questionnaire so that the researcher could keep track of who responded? What criterion validation procedure would you suggest for assessing measurement validity?
Question 2-Answer the below in a minimum of 200 words
In-person interviews have for many years been the "gold standard" in survey research because the presence of an interviewer increases the response rate allows for better rapport with the interviewee, facilitates clarification of questions and instructions, and provides feedback about the interviewer's situation. However, researchers who design in-person interviewing projects are now making increasing use of technology to ensure consistent questioning of respondents and to provide greater privacy while answering questions. But having a respondent answer questions on a laptop while the interviewer waits is a very different social process than asking the questions verbally. Which approach would you favor in survey research? What tradeoffs can you suggest there might be in terms of quality of information collected, rapport building, and interviewee satisfaction?
Question 3-Answer the below in a minimum of 200 words
Consider the media that you pay attention to in your social world. How could you design a content analysis of the messages conveyed by these media? What research questions could you help to answer by adding a comparison with another region or country to this content analysis?

Coursework Sample Content Preview:

Research and Analysis of Sociological Methods
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Q-1
The survey's privacy and identity protection are very critical. I might be more honest if I knew my answers would be kept secret and no one could use them to identify me. I would not disclose specifics if I thought the knowledge would be misused. One's views on privacy, social stigma, and probable outcomes might help determine how others would react to such a survey (Davies et al., 2020). Some people may feel confident talking about their experiences without fear of being criticized or getting in trouble with the law or society. In contrast, others may downplay or hide their behaviours. With a secret identity, poll respondents would be more honest, and the results more accurate.
To determine a measurement system's accuracy, utilize "criterion validation" in multiple ways. Examining questionnaire responses against other credible data is essential (Teoh et al., 2019). Medical records, toxicological data, and family reports can support self-reported information. Comparing questionnaire responses to other data helps researchers determine their accuracy and reliability (Le Berre, 2019). The questionnaire would be more reliable if it were part of a comprehensive study on social, psychological, and physical aspects. The questionnaire is more likely to be accurate if the results reflect other research or data sets. Secret codes could improve response reliability. Criterion validation using outside sources and a more extensive study context are best for measuring measurement validity.
Q-2
Consider the pros and cons of face-to-face interviews and technological survey research before choosing one over the other. In-person interactions have long been considered the best form of communication (Sundström et al., 2020). An interviewer can boost response rates by creating a personal connection, allowing people to ask questions quickly. In-person talks also establish human bonds, encouraging genuine responses and better data. The interviewer's comments can indicate the respondent's engagement and comprehension. (Mirick & Wladkowski, 2019) There are benefits to using technology more. Computers or other electronic technology standardizes interview questions. This method reduces interviewer bias and data-gathering discrepancies.
The approach depends on the study's goals, questions, and subjects. Technology-mediated interviews yield more honest responses when the research topic is personal or has a bad reputation. In contrast, traditional face-to-face interviews may better comprehend people. Technology-mediated talks may miss in-person nuances despite their similarities. Conventional interview approaches help build relationships by allowing people to talk and feel comfortable (Davies et al., 2020). Technology-mediated chats offer convenience, privacy, and reduced social pressure for some people. Some may prefer in-person interviews for their personalization and closeness. These methods depend on the study's goals, audience, and questions (Oliver et al., 2019). Hybrid approaches combining technological tools for posing standardized inquiries with human interaction to...
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