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Stakeholders Analysis. Business & Marketing Research Paper (Essay Sample)


With the giving information, please identify the stakeholder and analysis it.


The Situation - Boston University (BU) is located on a large inner-city campus that stretches for about two miles along Commonwealth Avenue, which is one of the main routes into central Boston from the west of the city.  As a part of this campus, BU owns and operates the Nickerson Field sports complex, which was originally the home of the Boston Braves baseball team.  BU purchased the field in 1953 when the Braves relocated to Milwaukee, and over the last sixty years or so the complex has been and is still used to host various BU sports teams.


The Nickerson Field site is at the western end of the BU Charles River campus, and is close to both bus and subway routes.  The site is also only about a mile or so away from the Boston Red Sox ballpark at Fenway.  Over the years, this area has been developed by BU with many student housing units, a Fitness & Recreation Center, the Agganis Arena Ice hockey complex, the ‘New Balance’ multi-purpose sports field, and other BU facilities.


For your Team Project in this course, consider an effort by Boston University to own and operate a minor-league baseball franchise on the site of its Nickerson Field complex.   The franchise would play 75 home games, primarily at night, between April and October, and would hope to draw large crowds from BU students and staff, and from local residents.  The capacity of the Nickerson Field complex is 10,412. 



Stakeholders Analysis
Student’s Name
Institutional Affiliation
Stakeholders Analysis
Nickerson Field, formerly Braves Field, is one of the outdoor athletic stadia located at the western end of Boston University (BU). Notably, the university purchased the stadium on 30th July 1953, as one of the ideal investment. Since the completion of the purchase process, the stadium has become the main field of the university’s terrier athletics programs, including lacrosse and soccer. Currently, the stadium complex has a capacity of 10,412 people. Boston University has expressed its interest in owning and operating a minor-league baseball franchise in one of the sites of Nickerson Field complex. A communication plan would be essential as a significant guide on the active exchange of ideas in the entire project.

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