Persuasion and Communication in Jonestown Management Coursework
As you watch the Jonestown Documentary, complete the attached worksheet, to see how persuasion and communication effects were activated under Jim Jones' leadership.
https://youtu(dot)be/hO8aYSApnng
Jonestown Massacre
Look for examples of the following. Where do you see evidence of these social influence processes taking place?
Persuasion: The process of guiding oneself or another toward the adoption of some attitude.
Reciprocation:
Commitment and Consistency:
Consensus/Social Proof:
Liking:
Authority:
Scarcity
Which Power and Influence Tactics did you see in the Jonestown documentary?
Also, consider the elements of communication presented in this week’s video:
Communicator: What qualities did Jim Jones exhibit?
Message: Look for emotions in Jones’ messages. Consider whether a one-sided or two-sided argument is routinely used.
Medium: What channels of communication did Jones most use?
Audience: How would you describe this audience?
Persuasion and Communication in Jonestown
Your Name:
Subject and Section:
Professor’s Name:
Date Submitted:
Jonestown Massacre
Look for examples of the following. Where do you see evidence of these social influence processes taking place?
Persuasion: The process of guiding oneself or another toward the adoption of some attitude.
Reciprocation:
Jonestown was described as beautiful and ahead of its time institution which provided for the needs and requests of its people. During the time when racism was rampant, this place was seen as a safe haven which added to the appeal. Followers felt that they were personally cared for. With these things that the followers are able to benefit and felt, they are persuaded with reciprocation to follow Jim Jones.
Commitment and Consistency:
At first, Jim Jones started to involve a person by small favors with minimal to no commitment at all, and then he increases the involvement from simple mailing to other tasks which requires more effort and time. This makes the person feel that it is no harm at all since it is voluntarily given but unknowingly this is a form of persuasion to include oneself to the congregation. He also included some form of initiation for his followers to be invested in Jonestown.
Consensus/Social Proof:
Jim Jones has used other people for his own self-interest and to be able to improve his public image. These people are commanded to speak good things about the congregation and Jim Jones himself which lures in more people to be followers and also help maintain the obedience of those who are already followers. He used it as a kind of social proof that Jonestown is an ideal place that practices harmony and soc...
π Other Visitors are Viewing These APA Coursework Samples:
- The Role Of Ethics And Social Responsibility2 pages/β550 words | 2 Sources | APA | Management | Coursework |
- Chapter 10- Coordination in a Supply Chain2 pages/β550 words | 3 Sources | APA | Management | Coursework |
- Rabbits and the Taxpayer. Management Coursework Essay2 pages/β550 words | 1 Source | APA | Management | Coursework |
- Project Management Homework Management Coursework4 pages/β1100 words | 4 Sources | APA | Management | Coursework |
- Effects Of Market Conditions In The UK Economy To Employee Performance1 page/β275 words | No Sources | APA | Management | Coursework |
- OD consulting and Identify Management Coursework Essay1 page/β275 words | APA | Management | Coursework |
- Week 6 Questions: The Threat Of Transportation Disruptions2 pages/β550 words | 2 Sources | APA | Management | Coursework |