BUS 599. Assignment 4: Business Plan-Final. Management Coursework

Non-Alcoholic Beverage company "Nectar Power Juice Bar”
Strayer University
BUS 599
Dr. Andrea Banto and Dr. Cynthia Parmenter
September 10, 2019
Executive Summary
Background
Nectar Power Juice is a new product targeting the millennials in fulfilling their need for an all-natural product that will give them the desired feeling and energy. The company will target individuals in New York as this is the area that has people from diverse backgrounds who will be able to support the company as a startup. The company will face stiff competition from more established competitors such as Starbucks but will employ a price strategy to capture the market and gain a competitive advantage.
The Management Team
Three individuals, the president, the foreman, and the legal advisor, manage Nectar Power Juice Bar. The president has an MBA from Strayer University and five years’ experience in management. The foreman is retired from PepsiCo and offers valuable guidance in the production line. The legal advisor was a senior executive in the Federal Trade Commission from 2007 to 2018 and retired after 30 years; she provides the legal advice needed to ensure that the business satisfies the regulations for operation in the state. 
The Future
Nectar Power Juice Bar management can explore several opportunities to expand operations. As a highly competitive environment, New York City presents an excellent opportunity to understand dynamics of the market. The skills the company gains operating in this area will be essential to its growth.
Financials 
The company expects rapid growth, with gross profits of $132,638 and gross profit margins of up to 50%. These profits will be used to repay outstanding debts and pay dividends to stakeholders; the remainder will be re-injected into the business for self-sustainability. 
Funds Sought
The business requires additional funding of $25,000 from external sources, to be used for working capital. Eighty percent of this amount is to be contributed by the owners, and friends and family are expected to contribute 10%. The remaining 10% will be obtained from other sources. The business seeks to get its funds in one round, which will be in January. 
1 Company Description
Nectar Power Juice Bar is a non-beverage company that seeks to provide young people with an alternative product that will provide power and energy to keep one fresh and focused. It is meant to fill the gap that exists for the young people who wish to have a drink that gives them the much needed energy while presenting no harm to them through side effects. This beverage is similar to the normal juice but has some natural additives meant to boost one’s energy and concentration (Berberich et al., 2016). It will be availed in different flavors like mango, orange, apple, and pineapple. It will be prepared using natural organic ingredients to prevent it from having any harmful effects on the consumers.
Source: https://postmates.com/merchant/nekter-juice-bar-las-vegas-2
1 Mission Statement and Rationale
The mission statement of Nectar Power Juice Bar is to boost the health and experience of consumers through the natural organic ingredients of fruits and give customers energy a...