Case #35: Yahoo Literature & Language Coursework Paper (Coursework Sample)
You are supposed to address one (1) of the questions from the “Case Question Guide” You
should not reiterate the points in the case, but rather you should provide thoughtful reflections/answers to
the question you chose.
CASE QUESTION GUIDE Case # 35: Yahoo Answer following questions using concepts and theories covered in class (Business and Corporate level strategies, Corporate Control and Governance, Strategic Leadership, Resourcebased View, etc.) when you tackle following strategic questions. Main focus: Chapters 9 and 11 - Corporate Control and Governance, Organizational Culture, Strategic Leadership You are encouraged to go beyond the information provided in the case (library sources, recent news articles about the company) when drafting your strategic analysis. 1. What was Yahoo’s original corporate level strategy? (Chapter 6: Diversification, M&A, ..) 2. How has this strategy changed under Semel, and then under Bartz? What has Bartz done to reconfigure Yahoo, and what challenges remain? Do you think she was successful? (Chapter 9) 3. How did things change under the new CEO Marissa Mayer? (Chapter 9) 4. How sustainable was Yahoo’s competitive advantage? What would you do to attain sustainable competitive advantage? (Chapter 3: Resource Based View, VRIS Analysis)
Case #35: Yahoo!
Case #35: Yahoo!
After half a decade of trying numerous chief executive officers (CEO), in 2012, Yahoo! got the right person. Marissa Mayer had extensive experience in product engineering. As such, Yahoo! major stakeholders believed that she would be the individual to restore the company’s growth. Chapter nine depicts that an effective leader should take control of the information flow and workers’ morale. By scanning the firm’s operating environment, Mayer made relevant internal changes (Dess, Lumpkin, Eisner, & McNamara, 2012). For example, she abolished Yahoo!’s work-at-home policy since she believed that face-to-face interactions foster creativity and innovation (Case 35). By doing so, Mayer was trying to alter Yahoo!’s organizational culture, which significantly affects the firm’s performance.
Despite employees’ criticisms, Mayer knew what she was doing, and it was for the benefit of the company. The CEO motivated workers by allowing them to exchange their BlackBerry cellphones with new iPhones and other Android-powered smartphones. Additionally, she offered em
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