Water Crisis Quiz and Power a Period Public Relations Campaign

Public Relations (PR) and Social Media Strategy Analysis
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Table of Contents Abstract 3 "Water Crisis Quiz" and "Power a Period" Analysis. 4 No More Secrets MBS – "Power a Period". 4 Charity: Water – "Water Crisis Quiz". 5 Notions of Power 6 The Use of Key Opinion Leaders in the Campaigns. 6 Effectiveness of the selected Key Opinion Leaders. 6 Discourse & Public Sphere. 7 Discussions Surrounding "Water Crisis Quiz". 7 Discussions Surrounding "Power a Period". 8 Political Issues about the "Power a Period" Campaign. 9 Political Issues about Charity: Water – "Water Crisis Quiz". 9 Charity: Water's Strategies in addressing its Objectives. 10 Partnering with Local Organizations. 10 Vetting of Partners. 10 Applying Technology for Efficiency. 10 Ensuring Transparency and Accountability. 11 Strategies used by No More Secrets MBS – "Power a Period" campaign. 11 Educational Series. 11 Resource Distribution. 11 Workshops and Seminars. 12 Ethical Behaviors in the Campaigns. 12 Conclusion. 13 References. 14 Appendices. 16   Abstract
Public relations (PR) and social media are closely related fields that involve managing the reputation and perception of an organization or individual. PR strategies entail building and maintaining relationships with journalists, influencers, and other key members of the media to ensure positive coverage of a brand or company. The strategies can include tactics such as press releases, media pitching, and media events. On the other hand, social media strategies involve using social media platforms, such as Instagram, Facebook, LinkedIn, and Twitter, to engage with and build a community around a brand or organization. This can comprise various tactics, including creating and sharing content, running social media campaigns, and engaging with influencers. In this assignment, "Water Crisis Quiz" by Charity: Water and "Power a Period" by No More Secrets MBS were selected as the best examples of PR campaigns for discussion.
"Water Crisis Quiz" and "Power a Period" Analysis
No More Secrets MBS – "Power a Period"
The "Power a Period" campaign by No More Secrets MBS was launched in 2019 to drive donations toward educating and empowering women who could not afford period products. The campaign encourages individuals and companies to donate money, which is then used to purchase and distribute menstrual hygiene products to girls and women in developing countries. Menstruation is a basic human need, yet many girls and women in developing nations are not able to afford sanitary pads, tampons, or menstrual cups. This lack of access to menstrual hygiene products can lead to girls missing school or work and can also have serious health implications.
No More Secrets MBS was established in 2012 by Lynette Medley as a consultative and sexuality awareness organization in Philadelphia. The company intends to reduce risk behaviors among susceptible populations by developing and implementing sustainable policies. Its initiative to launch the "Power a Period" campaign facilitated an online platform through which five local women shared t...