Work Breakdown Structure for the Marketing-Related Deliverables

Project Schedule and Cost/Patient Image Wand Software
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Increasing access to digital health solutions augments how people manage their well-being and health outcomes, including how hospitals deliver their services. The success of a project significantly depends on extensive and effective budgeting, planning, and resource management. Such factors in marketing campaigns are fundamental since organizations are working towards developing impactful approaches in promoting their services or products. A project manager facilitates a seamless marketing campaign, ensures adherence to budgetary limitations, and drives the organization to achieve excellent marketing goals. This essay will critically discuss the project's budget development, the work breakdown structure (WBS), and significant milestones for the marketing campaign. The role of the project manager is to create an extensive budget that involves different cost components like personnel, external services, contingency reserves, and materials. Developing a well-structured WBS is crucial in identifying and sequencing activities, allocating resources, and considering dependencies.
Budget Cost Components for Marketing-Related Deliverables
Advertising Deliverable
The different marketing-related deliverables of this project depict varying cost components, including advertising costs, consumer newsletter costs, and trade show costs, which are critical for the project's success. Advertising is integral to the organization promoting the upgraded product and services to the target market. The advertising budget should encompass ad production costs, which imply the expenses regarding advertisement creation, like video production, graphic design, photography, and copywriting. The advertising budget should also entail media placement fees which cover all the expenses related to broadcasting or publishing the advertisements using such different channels as radio, print publications, television, and online platforms. Also, the advertisement budget should involve Ad campaign analytics and monitoring costs to facilitate the tracking of the advertising efforts' effectiveness. Such expenses include software subscriptions, reporting mechanisms, and data analysis services. The choice of marketing and advertising design is fundamental in determining marketing campaign turnaround times (Kalaignanam et al., 2020).
There are different tracking methods that the project manager can use to track advertising costs, like regular expense reviews, cost-tracking software, and buying orders and invoices. The project manager should use accounting tools or specialized project management software to document and monitor various advertising expenses. Such software solutions offer real-time monitoring and abilities to report costs. In addition, project managers should create buy orders for every project's advertising services and demand invoices from marketing partners to ensure appropriate documentation and enhance accuracy in tracking the incurred expenses. The project manager should systematically review the advertising costs to ensure the actual expenses align with the budgeted funds. This review will help in pointing out discr...