Walgreens' Target Market, Goals, Objectives, and SWOT Analysis

Coursework Instructions:

Overview: For Milestone Two, you will establish the context for your healthcare product or service, and analyze the market. To establish the context, you will
describe the industry segment, describe your target markets, and specify the marketing goals and objectives. In analyzing the market, you will conduct a
strengths, weaknesses, opportunities, and threats (SWOT) analysis, assess the competitors in the market, and determine the current market position.
Prompt: Establish the context for your healthcare product or service, and analyze the market.
Specifically, the following critical elements must be addressed:
II. Establish the Context
A. Determine the marketing goals of your initiative. You should develop at least three specific objectives that apply best practices and align to the
organizational mission and vision.
B. Analyze the industry segment for your healthcare product or service. Include all relevant details related to population segment and
demographics, market size, psychographic or health status segmentation, regulatory influences, payer mix, and key success factors.
C. Identify and describe your target markets. Be sure to include all relevant details related to their demographics, characteristics, preferences, and
consumer behaviors. In any area where you are lacking critical information, explain the type of data that you would collect to fully understand
your target markets.
III. Market Analysis
A. Conduct a SWOT analysis for your selected healthcare product or service. Be sure to thoroughly analyze the strengths, weaknesses,
opportunities, and threats by including at least three items in each category.
B. Assess your organization’s competitors using specific supporting examples. You should address at least two competitors, and discuss at least
three strengths and weaknesses for each.
C. Based on your SWOT and competitor assessment, draw informed conclusions about your organization’s current market position and justify your
claims with specific supporting examples.

Coursework Sample Content Preview:

WALGREENS
Student Name
Institution Affiliation
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WALGREENS

The rise of hard drugs like marijuana and cocaine has thrown most youths into a mess of drug addiction. It is a problem that prompts for the establishment and improved rehabilitation to save youths from dying of drug abuse. The marketing objectives are;

* To incorporate technology in tracing drug addicts in society

* To use technology as a therapy for the patients by specifically using talking robots to guide and counsel patients

* To investigate the role technology advancement plays in promoting drug abuse

Industry Analysis

The world has experienced an increased number of youths in rehabilitation centers (Singh, Zhang, Kuo & Sharma, 2016). There is a need to improve ways of handling the addicts and help them recover; the increasing numbers prompt the use of cost-efficient but effective means like invoking robots for therapy and using technology to track drug use among the users. Governments will have no problem in approving the use of technology because it cuts down the cost. China is already using robots in some rehabilitation; some cities like the southern Chinese city of Guangzhou (("China's Guangzhou employs a robot to rehab drug addicts - Xinhua | English.news.cn," 2020).

Target Markets

This initiative will target mostly the youths between the ages of 18 and 40 years. This is the group that is mainly affected by drug abuse. It is also the group that is most excited by new technology. It is why the use of technology is likely to work better for the rehabilitation of the patients.

SWOT Analysis

This program will save on the annual spending...

Updated on January 26, 2024

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Walgreens' Target Market, Goals, Objectives, and SWOT Analysis

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