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1 page/≈275 words
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Style:
APA
Subject:
Business & Marketing
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Essay
Language:
English (U.S.)
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Topic:
Coca-Cola Company: Mission, Vision, Goals, and Values
Essay Instructions:
Complete Task Assignment: Mission, Vision, Values, & Goals (Portfolio Assignment)
Company's Mission, Vision, Values, and Goals
(~2-3 paragraphs)
Describe the company’s mission, vision, values, and goals.(coca cola) You will need to include:
A list of the mission, vision, value and goals of the company.
A brief evaluate the firm’s mission, vision, values, and goals.
What are the positive aspects of these statements? Is there anything you would criticize? Is there anything the company is doing well.
Essay Sample Content Preview:
Mission, Goals, and Values
Name
Institution
Due Date
Mission, Vision, Goals, and Values
Coca Cola’s Mission
* To refresh the world
* To inspire moments of optimism and happiness
* To create value and make a difference
Coca Cola’s Vision
* Our vision is to craft the brands and choice of drinks that people love, to refresh them in body & spirit. And done in ways that create a more sustainable business and better shared future that makes a difference in people’s lives, communities and our planet.
Coca Cola’s Goals/Purpose
* Refresh the world. Make a difference
Coca Cola’s Values
* Leadership, collaboration, integrity, accountability, passion, diversity, and quality.
Evaluation
One of the positive aspects of these statements is that Coca Cola is doing its best to practice accountability. Looking at the vision, mission, and purpose/goals, one notices one particular statement that is repeated in all three. The statement is ‘make a difference’. As a company with global reach, it is crucial that the management finds a way to positively influence people’s lives. As an accountable entity, Coca Cola has worked hard to improve its...
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