Target Market Worksheet: Baby Boomers in California

Target Market Worksheet
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Target Market Worksheet
Part 1: Description of Target Marketleft487045The target customers are baby boomers in California. The main key demographic aspect of the customers is age. They are between 76 and 58. The group is not fit compared to other normal populations due to their old age based on their psychological profile. Besides, they do not adequately embrace technology due to inadequate skills. The location is California since it has many baby boomers, and targeting them would be significant. The targeted customers have specific behaviors. The major behavior is discipline. The group shows a high level of discipline due to their age. Therefore, engaging them is easier than with other groups. Besides, they show a commitment to learning despite their old age. The target customers are also mentally focused due to their need to accomplish their remaining life goals. Therefore, regardless of the consistent issues, they face from the disruptive technology, working with them would positively contribute to higher performance and outcome. The last key behavior of the target group is that they are resourceful. Due to their age and goal achievement, the group tends to be resourceful. Therefore, engaging them is significant and would enhance the expansion of marketing ideologies. Besides, their competitive nature creates room for marketing efficiency achievable by constant engagement. Due to the age range of the customers, they are heavily impacted by the increased technological advancement in the marketing space, such as customer data loss and the inability to use the new marketing technologies. The income level of the group is average since most have retired and depend on either investment or retirement benefits. They have low technical knowledge, an issue that reduces their engagement in the marketing space. Therefore, with all the identified demographics of the customers, it is easy to deal with them since all their expectations and demands are addressable. Lastly, the target group requires a well-structured framework that would accommodate all the customers regardless of the specific disadvantages such as age and technical education.00The target customers are baby boomers in California. The main key demographic aspect of the customers is age. They are between 76 and 58. The group is not fit compared to other normal populations due to their old age based on their psychological profile. Besides, they do not adequately embrace technology due to inadequate skills. The location is California since it has many baby boomers, and targeting them would be significant. The targeted customers have specific behaviors. The major behavior is discipline. The group shows a high level of discipline due to their age. Therefore, engaging them is easier than with other groups. Besides, they show a commitment to learning despite their old age. The target customers are also mentally focused due to their need to accomplish their remaining life goals. Therefore, regardless of the consistent issues, they face from the disruptive technology, working with them would positively contribute to higher performance and outcome. The last key b...