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Essay Available:
Pages:
1 page/β‰ˆ275 words
Sources:
2 Sources
Style:
APA
Subject:
Business & Marketing
Type:
Coursework
Language:
English (U.S.)
Document:
MS Word
Date:
Total cost:
$ 5.83
Topic:

Scope Statement for the Project: Marketing Deliverables

Coursework Instructions:

Discussion Board Question
You are developing the scope statement for the project, and now you are up to the marketing deliverables. You have met with the director of Sales and Marketing and have a general sense of what marketing will be needed to effectively launch the upgraded product. There will be a series of newsletters sent to the global customer base announcing the upgraded product. There will also be advertisements in the usual publications that will highlight the new features. The marketing team will attend an annual trade show and feature the upgraded product. Other marketing activities, such as updated collateral and press releases, are yet to be determined.
You have a follow-up meeting with the director next week. At that time, you will review a detailed write-up of the scope that describes what is included and what is excluded.

Coursework Sample Content Preview:

Scope Statement for the Project
Student's Name
College/University
Course
Professor's Name
Due Date
The scope statement for the project facilitates the planning and management of a marketing campaign for the anticipated solution. The primary objective of the proposed healthcare project solution is to empower individuals to track and augment their health using technology-supported coaching and personal data. The marketing campaign is expected to generate stakeholder support in terms of resources and funding to ensure the project implementation adheres to objectives and clearly delineated deadlines and quality expectations. The project tasks across the "hospital-ready" digital solution will be categorized into five steps: preparation and exploration, development and demonstration, implementation, and sustainability. These activities or rather steps should be completed to develop the project deliverables. The marketing efforts needed to launch the upgraded product effectively are delineated in preparation and exploration and entail establishing relationships with industry partners and stakeholders. It also involves the landscape appraisal of existing solutions that could address the pain point (Hourani et al., 2021). A series of newsletters and publications will highlight new features and ensure everyone reads from the same script.
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