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Business & Marketing
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Topic:

The Philosophies of Conscious Leading

Coursework Instructions:

In many organizations, being people-centered is considered soft, irrelevant, and unrelated to profitability. Based on the video, “Everybody Matters: A Documentary Short Based on the Best Selling Book” and the assigned readings on conscious capitalism, contemplate the conscious capitalism principles (e.g., conscious leadership, stakeholder orientation, conscious culture, and higher purpose) as a framework. Consider at least two companies that successfully adopted this business philosophy to gain success and combat traditional corporate approaches. How do these companies embody the tenet of “higher purpose” and create deeper meaning by focusing their goals beyond profits and inspiring stakeholders? What connections can you identify between the four principles of conscious capitalism and the Christian concept of putting others before oneself? Cite and reference needed. https://www(dot)youtube(dot)com/wa https://www(dot)youtube(dot)com/watch?v=D3pDWt7GntI, http://www(dot)entrepreneur(dot)co

Coursework Sample Content Preview:

Leadership And Organizations
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Leadership And Organizations
In any business, everybody matters. The important people include employees, customers, regulators, shareholders, and other parties interested in the business. The two companies that have successfully adopted the philosophies of conscious leadership, stakeholder orientation, conscious culture, and higher purpose are Microsoft and Apple. Conscious capitalism is a theory that suggests that businesses need to be moral, ethical, and caring so that they are successful (McCobin & Ron, n.d.). Companies need to be socially aware, which means providing benefits to the stakeholders rather than just making profits. Companies can create value through free enterprise and trade. Initially, production and not people mattered (AT&T Tech Channel, 2011). The employees were not important, and this was a factor leading to losses and high turnover rates.
Microsoft is the largest operating system globally, and it is used for various purposes that are beneficial to the customers. Apple has been keen to sell high-quality but expensive elect...
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