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Essay Available:
Pages:
1 page/≈275 words
Sources:
1 Source
Style:
APA
Subject:
Business & Marketing
Type:
Coursework
Language:
English (U.S.)
Document:
MS Word
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$ 5.83
Topic:

Sampling Distribution And Confidence Interval

Coursework Instructions:

As the marketing director of Harley-Davidson, you need to determine what your customers would like in the next model. You put a survey on the Harley website. Is this a good frame from which to select your sample? Explain.

Coursework Sample Content Preview:

Sampling Distribution and Confidence Interval
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Sampling Distribution and Confidence Interval
From an individual perspective, putting a survey on the Harley website is not a good frame for selecting the sample because it raises concerns over the bias and validity of the study. Only people with internet access or those who frequently visit the company's website would participate in the survey. This survey is not likely to reach people looking to purchase a motorcycle if they do not visit Harley Davidson's website. In other words, the survey will target a certain group (frequent internet or web users) and neglect non-frequent internet or website users and people that go in person to the dealership. This will render it biased, thus compromising the validity of the study.
Another reason the we...
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