MGT599 MOD3 Week 1: General Mills Strategic Choices

MGT599_MOD3_DISCUSSION_WEEK 1
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MGT599_MOD3_DISCUSSION_WEEK 1
General Mills Corporate Strategy
General Mills has developed a long standing commitment that provides the organization a conceptual framework that governs the manner in which the company’s management can apply managerial skills in managerial operations (Akan, et.al.2006). The organization has been in a position to apply the generic Porter strategy that incorporates the differentiation approach in its operations. On the other hand, the grand strategy mix remains one of the fundamental instruments used by the organization in creating a unique strategy, with this approach primarily focused on attracting the customers to the organization, thus increasing General Mills returns. General Mills therefore incorporated the following strategy:
Diversification Strategy
This strategy denotes the company’s effort to diversify its business operations, an aspect that protects the organization from encountering extensive losses especially in a case where one investment approach fails to materialize, thus mitigating the chances of the organizations failure (Iansiti & Levien, 2004). General Mills board therefore strategized on diversifying its operations by reducing its risks, an aspect that saw the organization engage in different business types.
Portfolio Strategy
This approach is used by organizations with the aim of minimizing their risks within a market and to diversify the company’s investments am...