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Business & Marketing
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English (U.S.)
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Unit 2: Media Studies: Media and Persuasion

Coursework Instructions:

Choose an advertisement from the Internet to analyze
Use the materials and “handouts” provided to effectively analyze your chosen article
Respond using full sentences
Visual Deconstruction Questions:
1.What is the purpose and who is the intended audience? Refer to specific words or images to support your answer.
2.Who do you think has paid for or sponsored this message? Why?
3.What is the “overt” message? (What do we actually see, including the words and images?)
4.What is the “implied” message? (What do you think is the hidden or unstated meaning?)
5.How might someone other than the intended audience react? Explain your answer.
6.What kind of lifestyle is presented? How is it a positive or negative representation?
7.Which media conventions and techniques are used? Explain how they convey the message.
8. How well does the text achieve its purpose? Explain your answer.
9.Whose perspectives are presented? Are there any perspectives left out? Provide evidence to support your answer.
10.Find a specific example of effective language and explain how it supports the author’s message.
Only Questions 6-10 need to be answered. 1-4 are complete and 5 is almost done. The ad is in the word document attached.

Coursework Sample Content Preview:
Unit 2: Media Studies: Media and Persuasion
200025029908500Print Ad Analysis
1 What is the purpose and who is the intended audience? Refer to specific words or images to support your answer.
The purpose of this advertisement is to sell yoghurt to a consumer. The intended audience would be a teenage or younger adult who enjoys yoghurt. The advertisement contains an image of the yoghurt it is intending to sell. The advertisement uses words such as dad and siblings which would make me assume its appealing to a teenager or young adult audience who wouldn’t have anymore siblings at this point.
2 Who do you think has paid for or sponsored this message? Why?
I believe the makers of Noosa Yoghurt has paid for or sponsored this message because it’s their brand being advertised.
3 What is the “overt” message? (What do we actually see, including the words and images?)
The overt message in this advertisement is that blueberry flavoured Noosa yoghurt is really smooth, all natural, gluten free, contains probiotics and is from happy cows never treated with added hormones.
4 What is the “implied” message? (What do you think is the hidden or unstated meaning?)
The implied message is that this yoghurt is far superior in regards to its smooth texture over its leading competitor yoghurts.
5 How might someone other than the intended audience react? Explain your answer.
I believe that someone other than its intended audience may find this offensive or won’t understand the text related to the ad. If the audience was a child, they wouldn’t understand the humour behind the text contained in the advertisement.
6 What kind of lifestyle is presented? How is it a positive or negative repres...
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