Module 1 Discussions: Marketing & Example of a Business Process

Business and Marketing
Name
Institutional Affiliation
A business process is generally any practices or a set of practices which are put in place to help an organization in the quest to achieve its objectives. With respect to my organization, the idea of business process has been very instrumental in terms of the contributions which it has made towards the success of my work (Andersen, 2007). I work as a manager to a family fast food cafeteria and the use of different business activities alongside various rules governing those activities has made the business quite successful. The idea has also caused tremendous improvements between the business and its target market which is mostly made up of students since the promotional activities which have been used have succeeded in popularizing the products besides winning the loyalty of most members of the target market.
The one example of a business process which I have observed to bring success with respect to the impact brought on the efficiency of operation is the idea of corporate governance. The cafeteria is the organization in which this impact has been witnessed (Draheim, 2010). When I took over the management of this business, I came to the realization that each of the stakeholders of the business whether the owners, the customers, the suppliers or the employees are equally important to the success of the business (Dumas, 2013). It was, therefore, necessary that they are all linked together for the purpose of the collaborative operation.
My management team, therefore, came up with a strategy which would ensure that the individual interests of each of the stakeholders are served. It may not have been possible to serve the interest of each of them since some interests contradicted one another. However, we managed to come up with a system to balance all these interests such that each of them feels satisfied with the new equilibrium (Page, 2010). The arrangement has resulted into a scenario whereby all the stakeholders understand and work with each other hence more success. For the case of a startup company, the idea of the business process is very instrumental because it provides the organization with the directives on how to operate. After observing the industry, it is obvious that an organization would set some goals which must be achieved for the business to survive (Weske, 2012). The objectives can only be achievable if there is a specific plan on how they would be achieved as well as a set of rules to ensure that these tasks are completed in accordance with the required standards.