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Business & Marketing
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LibGuide Assignment Business & Marketing Coursework

Coursework Instructions:

The course is Marketing Analysis and Planning, the assignment asks for using a library guide to answer 3 questions, if you have any question please let me know, thank you!

 

Individual assignment.


A library guide (LibGuide) has been developed to assist you with your market research for the Dyson Headphones marketing plan.  The LibGuide is only the beginning of your research journey.  You will need to conduct additional research as the project progresses.  


Your dedicated research librarian is Meaghan Tyrell. She can assist you with all of your research needs.  You can reach her at [email protected].


Individual Assignment #1 


Using the LibGuideLinks to an external site. , answer the following questions.  (Simply use a Word document number each question.  You do not have to repeat the question in your answer.)



  • Question 1 (5 marks)


Provide 3 paragraphs to summarize the key features of the Dyson Headphones using information from the "Product Information" in the LibGuide.  Cite your work using APA.



  • Question 2 (5 marks)


Identify two main concerns about wearable tech (one paragraph for each concern).  Cite your work using APA.



  • Question 3 (5 marks)


Name 2 competitive headphones.  Describe key features/benefits of each competitive headphone. Cite your work using APA.  (Consider using a  chart format.)


Submitting your Assignment


Please create a Word document.  Include your name and student number and submit online.


 


Here is the link:


https://library.mohawkcollege.ca/research-guides/business-marketing/dyson-headphones

Coursework Sample Content Preview:
Dyson Headphones Marketing Plan: Market Research Running head: DYSON HEADPHONES1
Dyson Headphones: Three Questions
Student Name
Student Number
College/University Affiliation
DYSON HEADPHONES
2
Dyson Headphones: Three Questions
1. Question 1
Dyson headphones reinvents headphone use, application and development. Three key features stand out for Dyson headphones in addition to standard headphone features and functionalities: air filter, mouthpiece/nozzle, and wearability/disposability. The air filter is, primarily, company’s central innovation offering users a new way to filter in or out air, particularly in more polluted communities and cities (Knowles, 2010).
The mouthpiece/nozzle component, placed within headphones ear cups, enables users to fit in or out incoming air (Turner, 2020). In lieu of a face mask, Dyson’s mouthpiece/nozzle enables users to mount, or dispose of, a wearable makeshift face mask, particularly in more cramped areas.
The wearability/disposability feature is, of course, Dyson’s most interesting innovation. By enabling users to use, or not, built-in mouthpieces, users are not bound, or stigmatized, by a face mask covering up most of user’s face, not to mention difficulty in breathing (Porter, 2020). 2. Question 2
Two main concerns arise, however, from using Dyson’s new headphones. First, new headphones could, ironically, be incubators for, instead of being a protection against, pollution. By having built-in mouthpieces/nozzles, different forms of air pollution and infection, including bacteria, could be transmitted to user’s ears.
Second, convenience and user experience is an important issue to consider. Indeed, Dyson’s new filter might not fit &n...
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