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Essay Available:
Pages:
4 pages/≈1100 words
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Style:
APA
Subject:
Business & Marketing
Type:
Coursework
Language:
English (U.S.)
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MS Word
Date:
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Topic:

Implementation of the Marketing Plan

Coursework Instructions:

Your planning is now complete and the only remaining task is the creation of an implementation plan. This is, without doubt, the most critical phase of the planning process, as it is the gateway to actually generating profitable revenue.
Review your Week 2 though Week 7 submissions looking for information that either needs to be included in your implementation plan or is somehow relevant to your implementation plan. This information, along with other actions that are necessary to bringing your product/service to market, should be placed in the order in which they have to occur. For example, some of you are using retailers, so action item would have to be choosing and signing up the appropriate retailers, and this would have to occur before the action of shipping the product or running any advertisements you have planned.
A good message on marketing implementation can be found at the link below:
Lautenslager, Al. (Mar 27, 2005). Implementation: The key to effective marketing. Entrepreneur.
I will upload files from week 2 to week 7 separately. Each of them will include the teacher' comments about what need to be added.
Please ask me questions if you need before to prepare the paper. It is the final one and need to be perfect.

Coursework Sample Content Preview:

Implementation of the Marketing Plan
Student’s Name
Institution
Implementation of the Marketing Plan
Having a marketing plan is not enough; business people have to go the extra mile of putting the marketing plan into action. This is why implementation of the marketing plan determines the success of a business’ marketing efforts (Mullins & Walker, 2013). Below is the implementation plan for marketing Elite Transport services.
Marketing Organization
Since the company is focusing on two market segments with specific needs, the marketing plan and function will be organized around the needs of the customers. Specifically, the marketing plans will be organized around:
* Business people- This is the existing target market and includes local and traveling business people in the area. A marketing team will be assigned to this target market and will be responsible for marketing transport services to this target market. This target market needs sophisticated, unmarked vehicles that give a significant level of importance.
* Elderly people- This is the new target market and includes retirees living in senior communities. Similarly, there will be a different marketing team assigned to this target market. This target market needs vehicles that are easily accessible in terms of ease of getting in and out of the car due to loss of function in old age.
Action Plan
According to Mullins and Walker (2013), effective execution of a marketing plan requires an action plan that outlines the specific activities, roles and responsibilities, timelines, and costs.
Specific Activities
To put the marketing plan in motion, the following activities need to be undertaken:
1 Creation and selection of the marketing team for each target market: As stated earlier, each target market has different needs and as such, a marketing team will be assigned to each group. The team will comprise two team leaders for each target market. Under each team leader, there will be a social media strategist and an SEO specialist.
2 Training of the marketing team: The marketing team will need to be trained to ensure they understand the objectives and expected outcomes of the company’s marketing efforts.
3 Selection of suitable social media platforms: There are different social media platforms that appeal to different groups of consumers. For the purpose of reaching local and traveling business people, the company will use Instagram and Twitter because of their rate of engagement. For instance, Instagram has an engagement rate of 6.39%, the highest among all platforms (Jipa, 2021). The company will also use LinkedIn to connect with business owners and create awareness about its services.
4 Advertising the services, offers, and promotions on the company’s website: Elite Transportation will outline its transportation services in detail on its website. It will also advertise offers and promotions on the website to attract retain repeat customers (White Shark Media, 2012).
5 Posting of content on social media platforms: The marketing team will write and post highly informative, engaging, and appealing content on social media platforms.
6 Increasing Traffic to the company’s website and social media platfo...
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