Does Marketing Convince Consumers

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Does marketing convince consumers?
Marketing undeniably influences consumer’s needs for goods and services. Marketing can be defined as the connection between society’s material needs and its economical trends of response. Marketing agencies usually aim at particular demographic groups for purposes of influencing them to buy products that are trending, the latest advertisement craze, or those that are in hot demand. This means that marketing creates new desires about products and services especially if the marketing strategy used is catchy enough. For instance, youths and children are targeted to create new desires for iPods, video games, and Nerf Guns. Adults, on the other hand, are targeted to purchase top designer clothes, fancy cars, or vacations. (Kaser, K. (2012).
Marketers craft innovative ways of advertising items like phones by linking explicit phones with trendy sports celebrities or entertainers. The inference is that, if they use the advertised phones, they will be as cool as the sports celebrities. This does not usually have a link to whether the phone is a basic need.
Furthermore, marketing does not have a part in attending to actual needs and ensuring that consumers are sentient to their options to purchase something extravagant or basic. Nonetheless, in the current world, the impression is that the infinite majority of marketing strategies are hugely weighted toward building new desires in...