Marketing insights and commentary Memorandum. Coursework

Marketing Insights and Commentary Memorandum
Name
Institutional Affiliate
Marketing Insights and Commentary Memorandum
To: Senior Vice President, Marketing.
From: Market Analyst
Date: April 24, 2020
Subject: Marketing Insights and Commentary
Provided herein is an analysis and breakdown of the company’s Week 1 Business Growth Overview dataset. The dataset provides an overview of the firm’s performance according to the different market sectors for its daily operations and the its best performing marketing accounts. The firm’s performance is measured against its revenue generation from both the individual marketing accounts and the overall sectors of the market upon which the company carries out its daily operations. The consumers’ marketing accounts are thus classified into a wide range of target markets including the commercial, international, and government entities. Examples of the individual marketing or consumer accounts include ABC Corp, ALPS Company, Francios and Sons, as well as Euro Ltd. Both the market categories and individual consumer accounts function to provide valuable insight into the firm’s performance and equally forming an excellent framework for the development of strategic interventional measures towards maintaining and improving the firm’s performance.
According to the data provided by the Week 1 Business Growth Overview, the commercial entities account for the biggest percentage of the firm’s revenue generation at a weekly total of $ 7, 195,592, which further makes up 53% of the total revenue generate...