Avenues in Which Sponsorship can be Tracked and Enhanced

You are working in a partnership marketing department and have landed your first prospective client meeting.Your client hasn't previously invested in sponsorship for their brand, and is cautious on how they'll be able to track whether or not their sponsorship with you is worth the investment. You know that a sponsorship agreement with your team could be beneficial to this brand. How would you explain to the client in your meeting the different avenues in which a sponsorship with your organization can be tracked and enhanced through different data points and implementations?

• Start by picking a specific team from the NFL), NBA, MLB, NHL or MLS.  The Tennessee Titans
• Explain the different ways in which data can be used to enhance a sponsorship.
• Suggest a plan of action specific to how you will be able to track the success of a partnership.
• Describe how data can be leveraged to successfu lly evaluate measurable returns.
• Please write this discussion as you would explain it to a prospective client.

Initial/Original Post

Please post what you view as the appropriate responses to the above prompts.You must justify your answer. Your initial post must be 450-500 words. Your post must have a clear, well-formulated thesis; sentence structure, grammar, punctuation, and spelling count.

Responses to Others

Your response to at least two other classmates' posting must be 100-200 words and should provide an alternative analysis -- not just a "well done" phrase or "I agree." Consider points of agreement, d'sagreement, assumptions, and value judgments