Ethical Dilemmas for Media Conglomerates

Student’s Name
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Case 3: Filtering and Pressure from Media Conglomerates
Description of the Case
Dan Snow, after graduation, entered the television new career as he believed that due to high viewership, he could contribute to the industry and make a difference. However, it is a challenging aspect to cover the relevant information in 20 seconds to tell a story. Due to his work in a vast media conglomerate, he was asked to conduct a story on the new technology by a popular social networking website that allowed users to post offline profiles against convicted sex offenders. Dan was inspired because the new technology could help people protect against sex offenders; however, the executive producer asked him to run a clip that the new technology does not use facial recognition; hence, it is difficult to track whether people are speaking the truth about their names.
Dan was confused about the order and discovered that criticism was from another multimedia company whose technology was rejected to be on the social networking website. He assumed that the other company wanted to create controversy, so people believed that the system was not perfect. He believed that this issue needed to be catered to better rather than broadcasted as a criticism. The executive wants to establish a conflict objectively. The essay discusses the consequences of airing the piece; it further explains whether the inclusion of the criticism is based on the technology as an unattributed observation.
Statement of the Ethical Dilemma or Ethical Issue
The ethical issue which arose in the situation is that Dan believes that the new technology would be beneficial in identifying the culprits and reducing sex offenses in the community. The new technology seems appropriate for identifying suspects, and there seemed nothing wrong with the technology. However, the executive of the media house asked him to put a clip against the technology that does not utilize facial recognition; hence, the chances of wrong suspects would be increased. Dawn has confused with the order as he believes that the negative advertisement is asked to compensate another multimedia business whose technology was not picked by the social networking website.
Another ethical aspect is that Dan believes that recommendations have been portrayed instead of pointing a negative aspect against the business. The story needs to establish a conflict objectively. For example, the executive could have proposed a need to hire a childcare advocate in describing the need for facial recognition. The reporters like Dan are bound to follow executives’ orders; however, Dan was concerned about the ethical implications of the situation. The deception and transparency issues are higher in this context because executives are interested in defaming one organization to popular another competitor (Alia 89). Misinformation and fake reporting against others create huge ethical dilemmas because the right messages cannot reach the audience. If such a situation prevails, the media houses’ authenticity would be minimal. The ethical dilemmas occur whether Dan should report adverse against the system or raise his voice against the executive in improving ethical con...