Costco Strategic Plans Case Study

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Costco Strategic Plans
Organizations have a set of goals that need to be attained to succeed. The organization needs to devise an action plan to attain these goals. Strategic implementation actions serve to match the resources with the action plans to get the best of the plan. Costco is renowned as a global retailer, mainly dealing with groceries (Costco Wholesale) but has of late ventured into other businesses that require new implementation actions to uphold the business processes.
Costco Connection
Costco, a membership-only retail giant that does not rely on advertisement promotional strategy like its peers to promote sales, has found an alternative action plan through the Costco Connection magazine. Members with premium access receive the magazine with contents regarding what is in store while Costco offers product reviews and even some bit of ads (Meyersohn par.2). Costco Connection also employs some element of celebrity endorsement by having them as covers for the magazine issues. Barrack Obama, Mark Zuckerberg, and the Kardashians are a few of the celebrities well known as Costco big fans and have been heavily featured in the Costco Connection magazine from time to time (Hanbury and McDowell). The strategy works quite well in ensuring the distinction of the company from other retail giants like Walmart that relies on the traditional promotional strategies.
Top brands, whose target market is majorly the affluent just as Costco, have eventually found a platform to sell their products in the Costco Connection magazine (Meyersohn). Costco has immensely benefited from the attraction to such top brands, using them as the financiers for the high costs of running the magazine. To reach out to most members and satisfy the needs of the digital technology enthusiasts, Costco Wholesale develops both android and IOS applications that allow loyal members access to the magazine contents with just a few clicks on their mobile devices (Dusto).
Costco Insurance
In a bid to be the jack of all trade, Costco has stretched its boundaries beyond retail business and offers discounted health insurance cover to its loyal customers (Gambhir and Shih). The insurance offers from Costco have ...