Essay Available:
Pages:
3 pages/≈825 words
Sources:
Check Instructions
Style:
MLA
Subject:
Business & Marketing
Type:
Case Study
Language:
English (U.S.)
Document:
MS Word
Date:
Total cost:
$ 12.96
Topic:
Letter About a Lawsuit Filed Regarding Trademark
Case Study Instructions:
2-3 double spaced pages
Case Study Sample Content Preview:
Name:
Institution:
Course:
Date:
Attorney, Insert Name
Insert Address
Pagliai’s PizzaPizza,
5312 Merle Hay Rd,
Johnston, IA 50131
515-253-9800
Dear Mr. Wichmann
I am writing this letter concerning the recent lawsuit that Runza International has threatened to file in court concerning the Ronza mark of your product. I want to inform you that the trademark Runza is registered in the United States Patent and Trademark by Runza National, Inc and not Runza International. The naming of the applicant for the trademark Runza can help Pagliai’s Pizza win the case as the complainant’s name does not tally with the name on the USPT’s database.
Secondly, considering the facts, the laws about the likelihood of confusion are also likely to favor the Pagliai’s Pizza side in the case, that is, if the company decides to defends its use of the name in the court of law. The likelihood of confusion is usually determined based on five primary elements: the similarity of the mark, the intent of the accused user of the mark, and evidence proving that confusion has taken place. Competition between the companies and determining whether Pagliali’s Pizza is likely to expand its products to become a competitor to Runza International products are other elements. On the similarity of the mark, there is a difference as Runza international uses the mark as its organization's name and not the product as is the case with Ronza, a product of Pagliai’s Pizza. The prod...
Institution:
Course:
Date:
Attorney, Insert Name
Insert Address
Pagliai’s PizzaPizza,
5312 Merle Hay Rd,
Johnston, IA 50131
515-253-9800
Dear Mr. Wichmann
I am writing this letter concerning the recent lawsuit that Runza International has threatened to file in court concerning the Ronza mark of your product. I want to inform you that the trademark Runza is registered in the United States Patent and Trademark by Runza National, Inc and not Runza International. The naming of the applicant for the trademark Runza can help Pagliai’s Pizza win the case as the complainant’s name does not tally with the name on the USPT’s database.
Secondly, considering the facts, the laws about the likelihood of confusion are also likely to favor the Pagliai’s Pizza side in the case, that is, if the company decides to defends its use of the name in the court of law. The likelihood of confusion is usually determined based on five primary elements: the similarity of the mark, the intent of the accused user of the mark, and evidence proving that confusion has taken place. Competition between the companies and determining whether Pagliali’s Pizza is likely to expand its products to become a competitor to Runza International products are other elements. On the similarity of the mark, there is a difference as Runza international uses the mark as its organization's name and not the product as is the case with Ronza, a product of Pagliai’s Pizza. The prod...
Get the Whole Paper!
Not exactly what you need?
Do you need a custom essay? Order right now:
👀 Other Visitors are Viewing These MLA Case Study Samples:
- Environmental Analysis2 pages/≈550 words | 1 Source | MLA | Business & Marketing | Case Study |
- Ideal Team Guide. Business & Marketing Case Study.1 page/≈275 words | MLA | Business & Marketing | Case Study |
- Konica Minolta's Business Solutions and Bill Swanson’s Sales Intelligence3 pages/≈825 words | MLA | Business & Marketing | Case Study |
- The Effects or Relationship Between Culture and the Management15 pages/≈4125 words | No Sources | MLA | Business & Marketing | Case Study |
- JetBlue: Delighting Customers Through Happy Jetting. Needs, Wants, and Demands of Customers2 pages/≈550 words | MLA | Business & Marketing | Case Study |
- Case Paper Ethical Hero/ Failed Businessman Malden Mills3 pages/≈825 words | 1 Source | MLA | Business & Marketing | Case Study |
- TCA 488 Case Study Assignment4 pages/≈1100 words | 1 Source | MLA | Business & Marketing | Case Study |